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Visiting ShopDisney to make a comparison regarding the Wish merch compared to the Inside Out 2 merch...there is nothing left for sale representing Wish aside from the just released back-to-school supplies. Either those discounts really worked, or Disney has sent the remaining stock out to be...

This brings to mind something interesting about the promotional efforts - I know there's a Happy Meal promotion, the usual phalanx of tie-in books, and plush toys and figures, but the merchandising push for Inside Out 2 seems waaaaaaay smaller than the one Wish got last Christmas. Assuming the...

There hasn't been a big family-oriented film in theaters since Kung Fu Panda 4 and that was back in March; IF and The Garfield Movie lasting as long as they have in theaters is largely because they were at least catering to that market. The first film is beloved, the marketing campaign was...

It was already clear in the runup to release they were going to do that anyway, alas. I'm glad IO 2 is doing well more because it's good for the larger exhibition industry than because I want Disney/Pixar to thrive under their current uninspiring business models. Looking over the professional...

Yeah, and DM 4 also has the advantage of the July 4th holiday period, which has served that series well before. (The second movie went up directly against The Lone Ranger and walked all over it; that was a big surprise at the time.)

Yep yep yep. It's fascinating how streaming won't provide second winds to failed new movies and shows (Encanto is the only film that managed that, off the top of my head) but can turn old, even very old, success stories into fresh viral topics of conversation (hello, Columbo!). On the one hand...

What a lot of folks-on-the-street don't realize about streaming, and what the big company men would rather they not know, is that "catalog" titles keep the lights on far more than most original content. It's why Max spent so much to get the rights to Friends from Netflix, ditto with Peacock and...

Checking the most recent Nielsen numbers for streaming movies, from a month ago (thus mid-May), the one Disney+ movie that cracked the top ten was Moana at #8. A good sign for Moana 2 but not so great for Wish if its numbers fell off so quickly.

I think it’s supposed to be a signpost of how we’re supposed to see Asha anyway given Amaya’s explanation for why she’s a candidate for apprentice. There’s a lot of telling-not-showing in the movie after all.

Yeah, family pictures traditionally are very heavy on walk-ups (after all it’s buying for a small group) as opposed to presales. Still I’d think they’d be doing better with this than with Wish!

Ironically, she really just cares too much about herself. She's so mad that her family won't get their wishes granted because of how badly she broached the situation with Magnifico that she decides she knows better than everybody else about what's best for them and the kingdom, and inadvertently...

Ditto for the Loungefly merch at ShopDisney.com, and that brand only gets discounted when nobody wants a specific item.

Yeah, I don't think Disney/Pixar animated features, in general, have benefitted much from the performers doing the talk show circuit. And the Wish promotional campaign arguably wasn't good enough to work -- it really struggled to explain what the story was and why people should care about it, if...

According to a poster on Bluesky that just discusses that sort of thing, presales are the highest for a Pixar movie since Toy Story 4, which is encouraging since a lot of business for this sort of movie is just walk-ups. A big opening weekend is in the cards; the main issues now are 1) how big...

No, I believe they spent a lot on marketing the theatrical release of Wish, particularly on social media but also on TV, and it just didn't reach people regardless. (Although it's possible people saw it but didn't realize it was a theatrical movie, and not a streaming-only title?) But then, they...

I live in a midwestern burg without bus stops, bus wraps, etc. where a lot of movies seem to find room for ads these days, if that's the kind of thing you mean.

Even that's not working; a lot of people didn't even know Wish existed until the Disney+ drop and they advertised heavily on social media platforms. On the other hand, I think one reason Wonka went over well in terms of awareness was (beyond the familiar IP and a teaser trailer being attached to...

A surprising number of people online don't seem to realize this. Movie promotional efforts have been so weirdly mishandled lately, though the lack of professional reviews or even social media commentary probably isn't helping in this case. (The embargo for social media lifts tomorrow...

Word on the street is that the social media influencer embargo on reactions to this film will end tomorrow, and professional reviews will arrive on Wednesday afternoon. Seems to be cutting it crazy close, especially for a Pixar title, which doesn't fill me with confidence. I'm assuming they were...

Without spoilers, it’s giving a message that has been said many times before, and the plot gets there by just doing the first movie again like some previous Pixar sequels. It seems like the creatives were afraid of putting Riley and the emotions through anything really messy or meaningful that a...