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Venom - The Last Dance had to go up against both early Halloween celebrations and the first games of a big-deal World Series, as noted by the analysts. And it's getting clearer and clearer that the occasional Deadpool & Wolverine aside, that is to say movies that feature really really really...

Even a good Christmas break is up in the air -- Mufasa - The Lion King opens on the 20th of December, and since that's directly going up against another children's movie in Sonic the Hedgehog 3 Disney's going to switch its marketing game over from Moana 2 to that after its second weekend at the...

At this point, I think the difference between Moana 2 breaking even and getting to $1 billion will lie in word-of-mouth and repeat business, especially if Wicked Part One goes over well with its target audience(s). In the runup to Wish, looking at its tie-in material and song previews, my...

I don't think there's much potential in this Prince Charming project. Disney itself already had the Enchanted films and the film of Into the Woods tackle this particular archetype, and with all the other parodies out there (not least the Shrek franchise, which is getting a fifth installment that...

The tie-in books are hitting the shelves (a month early but that's long since become standard for these films) and I checked out some of them. I won't share spoilers but I did get the sense that like Inside Out 2 (or going back way further Ghostbusters II) this is the kind of sequel that's just...

Again though, the December lineup is looking unusually barren for "big" wide-release studio titles this year. The next weekend that has anything large-scale on offer after Thanksgiving break is December 13th between Kraven the Hunter and The Lord of the Rings: The War of the Rohirrim, both of...

I have a niece who was born a few years after the original Frozen who loves that movie, likes Disney Princess stuff in general, stuff like Descendants as well - and now she's interested in Wicked. Ironically, Disney knocking Wicked off so often over the past 10+ years appears to have primed the...

No lie, the Disney Princess aisle at the Target I visited still has a big chunk of it devoted to discounted Wish items and there are only a few Moana 2 items squeezed in thus far. I assume by Thanksgiving they'll have an endcap ready to go?

Bumming around the big box stores this past week and change, I'm starting to see Moana 2 toys on the shelves but they seem to be fighting for shelf space with other Disney Princess doodads and, at Walmart, the oodles of toys that have been produced for Wicked (Part One), which are getting more...

CinemaScore polls moviegoers who have seen a film on its opening weekend. It's pretty hard to get a D this way - Fs are even rarer and almost solely given to really artsy dramas or "extreme" films. My understanding is that anything below a B-level is, when it comes to wide-release films, pretty...

I'd think that would mean more for a family picture like The Wild Robot at this point, which isn't a month old yet. Meanwhile, presales for Wicked Part One (which got a PG rating) are robust thus far (only behind Deadpool & Wolverine's for the year!)...

I guess what I meant was how Wish doing as badly as it did reflects badly on WDFAS and (perhaps more so) Disney corporate right now. I'm not surprised The Wild Robot is getting a good reception - it looks lovely from the trailers and Dreamworks clearly worked hard to sell it. And with the next...

I did forget about Avatar: Fire & Ash and that will probably be a big deal, but the Lilo & Stitch remake sounds more like it'll perform along the lines of the Dumbo and Little Mermaid remakes than Beauty and the Beast's.

Well, if a film like Wild Robot (which is adapted from a book series, but not a massively popular one) can manage in a non-holiday weekend more than the Disney centennial film could over Thanksgiving, I think there's at least lessons to be learned there for the Disney marketing team!

I don't see anything but losses for most of the 2025 lineup (aside from Zootopia 2) out of the "tentpole" titles. The two MCU movies and Snow White look to be way too expensive to turn a profit unless they perform like Deadpool & Wolverine and Inside Out 2 did, and those two movies had way more...

The Wild Robot so far is having a decent opening for a non-sequel animated feature with $35 million currently expected (and great audience response). https://deadline.com/2024/09/box-office-megalopolis-the-wild-robot-1236101618/ If that number holds out that would be a bigger 3-day take than...

Well, I'm impressed they were able to get Moana 2 IMAX-optimized in time. But as the article notes, it's definitely going to have to share those screens with two other movies (Gladiator II and Wicked Part One). Perhaps Moana 2 will primarily play matinees (at least after the first weekend or so)?

I just thought of this - one of the new Disney+ channels is supposed to just feature "seasonal content". If they don't want a 24/7 Halloween feed next month to be only cheesy preschool and tween shows and movies, they'll have to do some digging for feature-length spooky stuff in the catalog...

Now here's something interesting - this movie will actually have a late night airing on Freeform next month as part of the 31 Days of Halloween lineup. I'd like to think this presages it being added to Disney+, but I'm not holding my breath - they really treat their pre-1989 catalog like dirt if...

I'll chalk their not mentioning Alien: Romulus (and the success it's seen in the process of going to theaters) as not exactly being on brand with a discussion of Moana 2. ;) But that is a good point. It is true that post-pandemic height the theatrical windows tended to be pretty short with...