a few years old, but a good read about fieri
http://www.salon.com/2014/08/08/how_one_man_destroyed_the_food_network_guy_fieri_has_made_culinary_tv_into_a_viewers_hell/
Local news here in Orlando, WESH, just referred to frozen ever after as being located "in the old Norway section of Epcot".
Norway has lost its identity