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This is a great question -- thanks so much for asking it. I totally agree, the ROI of MM+ is usually a top reason for skepticism of the nearly $1 billion program. There's a couple things to keep in mind about this: - First, people often point to the features of the program -- unlocking hotel...

Thanks for your question! You know, the privacy issue is certainly a top concern for a lot of folks when they first hear about MM+. But I find that most are assuaged when they actually get into the park and see how Disney is using the program. Whereas Apple or Google might have to deal with...

The amount of WDW mantras I heard during my time reporting was seemingly endless -- IBFW was just the tip of the iceberg.

Hey there, thanks for your interest! And sorry to be so mysterious about that: The truth is we're just planning to hold a Reddit-style Ask Me Anything here about MyMagic+, in case I can answer any of y'all's questions based on my reporting. We just wanted to make sure it was cool with the site's...

Hey all! I'm new to the Disney forums here, but wanted to let you know about a BIG new feature story on Disney's MyMagic+ that we're set to publish in Fast Company magazine. I'm sure you've all read tons about the company's NGE efforts, but this is the real, untold story of how the program came...