"The wide expansion taking place across Disney’s parks in Asia and Europe began with research. Estorino says the first step when planning for growth is understanding what the consumer wants— and how that varies by market. In China, for example, Shanghai Disneyland sees high attendance from young adults.
“The young adult female has taken hold of this brand and of this park, and they’re creating a sophisticated energy inside the park,” Estorino shares. “They bring their fashion sensibility, their modern perspectives, and their technology capability. The park has become not only a backdrop for their WeChat, but they’re also creating a vibe in the park.”
There are several places for capturing picture-perfect moments in Zootopia at Shanghai Disneyland, a fitting appeal to this guest base.
“The land is rich and dynamic, which means all of the show elements have to be integrated seamlessly,” says Chang Xu, a Walt Disney Imagineering senior producer on the Zootopia project. “The team really had to come together with the same creative vision, helping and trusting each other, to bring the land to life.”
For example, one of those dynamic areas includes Otterton’s Flower Shop, which Disney Imagineers recreated as a facade in the new land—complete with plants and props—to make the store appear believable in guests’ all-important selfies for social media. Yet, the attention to detail in Zootopia doesn’t stop with a feast for the eye; it also engages the taste buds.
“We worked closely with our food and beverage partners from Shanghai Disney Resort, who understand the market—and the film—to design the dining experience,” says Xu. Imagineers elected to recreate the iconic Jumbeaux’s Cafe from the film, which exemplifies the variety of scale found in Zootopia with its huge door that’s designed for elephants. Yet, Xu says to make the facility operationally friendly, the design team turned the giant door into a walk-up window for food orders. A creative menu featuring delectable donuts and flavorful popsicles of all sizes, among other treats, are designed to look perfect on camera."