OR... hear me out... we can stop declaring a movie profitable or not by just looking at its Box Office receipts.
We could say things like, "it didn't reach profitability while in the theaters."
I completely understand that. But how do you quantify it?
Disney+ made $1.3 Billion in profit in fiscal 2025. How do you split that up amongst the 20 or so movies Disney moved from theatrical to streaming in 2025? How much of that $1.3 Billion did
Rachel Zegler's Snow White make on Disney+ after it's $200+ Million loss at the box office? How much money did
Zootopia 2 make on Disney+ after it's $600+ Million profit at the box office?
How do you track it all financially, and where is that information found?
If there is a source for that streaming data for each film, it seems like it would need its own thread. Because it's not Box Office.
After all, some like to portray themselves as understanding "the Biz" because they found a website with Box Office totals, but they only look at domestic numbers and conveniently forget about post-theatrical windows. Surely, these newly minted cinephile experts wouldn't want to do such a biased, cherry-picked thing.
No one has been as transparent as I have that I'm not an expert at any of this. The
TP2000 Global Command Center has seven semi-Animatronic figures that only move from the waist up
(there's a few good jokes about my Love Life there), a dozen panels of blinky lights, and some 27 inch TV screens that just show wavy lines and the occasional crashing Gooney Bird. Plus our pre-show hostess, Connie, who isn't much for conversation but looks great in her polyester jumpsuit.
And darnit, we try hard!
I rarely even go to the movies, and the last few movies I've been to haven't been from Burbank's campus. But the data is out there, and it's easy to use.
If I'm using the wrong Box Office data, please let me know where the real Box Office data is being kept. I'll use that, instead.
The Numbers provides detailed movie financial analysis, including box office, DVD and Blu-ray sales reports, and release schedules.
www.the-numbers.com