Kids would like anything that's fun. IP or otherwise. If a kid gets to also experience that attraction while also living in the world of one of their favorite stories? That's even better.
Counterpoint - a new experience that inspires a kid (or anyone!) into being interested in a new topic is just as valuable, if not more valuable, than placating them with things they already know about.
I've talked about this before but I'll say it again - an attraction that inspires people doesn't necessarily have to be an educational attraction either. Attractions like Tower of Terror and Expedition Everest are great because they have layers to the experience for those interested in diving a little deeper.
Tower of Terror:
The golden age of Hollywood
The alure of abandoned places
The idea of something once grand becoming forgotten
The juxtaposition of old analog technology / advanced thrill ride
Exposing young people to a vintage TV show they would likely never watch otherwise
etc etc
Expedition Everest:
Tibetan culture, architecture, standard of living
Mountain climbing treks in general
The way expeditions are handled and how it's become a destructive form of tourism for the Tibetan region
The way a business can insert itself into a region and disrupt the way of life for the locals against their wishes
Habitat encroachment
The fact that the yeti is a real world cryptid legend
etc etc
Just spitballing, but there's a lot to pull from from those attractions, yet someone could also just enjoy them and only take away "ahh spooky hotel" and "ahh a monster / fun roller coaster" and still enjoy them as well.
Like even Rock 'n' Roller Coaster inspired me to get a guitar and try to learn it as a teen (I failed, but I tried!)
What does something like Frozen Ever After inspire? There's basically nothing there other than seeing the characters and scenes you already know from the film. Which, I understand that will still bring joy to a lot of people, but while that may draw people in, it's not the type of experience that resonates and keeps people coming back.
Every year Disney has more and more IP to chose from because they keep making more content.
Since WDW's inception, they've always had a big enough library to where every attraction could be IP based, if they wanted. They didn't do it before because the company saw the theme parks as their own unique form of entertainment and not just an extension of their marketing. They understood that the point of a theme park is to have an overarching and cohesive theme and not just be a random assortment of
stuff. Bob Iger never cared about making good theme parks, he cared about creating good marketing.
I'm a big Star Wars nerd, and my favorite experience in all of WDW is pulling the lever in the Falcon to go to hyperspace. You can't match it anywhere.
If it was a original space adventure story that was fun? Much less of an impact.
I mean I love that moment too, but the ride as a whole is not great, and I absolutely think a better executed original idea would be more interesting than a lackluster experience that has a few cool elements we love from media.
That's why Disney has an IP mandate. It's those moments.
It truly isn't this though, it's that it's easier to propose tie-ins to popular IP to executives and shareh...
From a business point of view, using a popular IP is so much less of a risk of an original. It's up to WDI to make it fit.
Yeah that.
Maybe it wouldn't be a problem if half the stuff wasn't just shoehorned into places it shouldn't have been, and the other half of the stuff wasn't just hot garbage brought to you by WDI.
Yes. To be clear, I and everyone who complains about the IP mandate is in no way saying that any and all IP attractions are bad. My current top WDW attraction is Rise of the Resistance, for example. The complaints stem entirely from them shoehorning into places, lands, parks where they don't fit, and that lately many have also been lackluster experiences.