Disney making $1 billion investment in OpenAI, will allow characters on Sora AI video generator

[FigmentFan82]

This is an example of how people in animation and effects are treated as lesser than those working in live action productions. Live action footage can’t just freely be reused and recut by the studios. Actors rightfully expect to be paid if their work is used for something new and that should be expanded for others involved in creating movies.

Correct! I believe there is a particular movie that set the precedent where a studio can’t just reuse existing or unused footage for new purposes without paying the talent/actors involved. I can’t recall the name, but this movie had so much unused footage that the studio attempted to make a 2nd film out of it without re-paying the actors. The studio got sued and did not win.

 

[JD80]

I don't know. Have you seen the length of the credits from a modern movie vs. even 30 years ago? Unless they never credited everyone in the past (which is entirely possible, I guess), there are a ton more people who work on movies these days than ever before. All because of technology.

Cursory searches show around 700ish people were involved in Zootopia 2's production but that may include sound and editing and the like. I didn't really dig deeper.

The Disney Family Museum states that around 1400 animators/artists worked on Snow White and I don't know if that includes the total production as well.

 

[JD80]

Correct! I believe there is a particular movie that set the precedent where a studio can’t just reuse existing or unused footage for new purposes without paying the talent/actors involved. I can’t recall the name, but this movie had so much unused footage that the studio attempted to make a 2nd film out of it without re-paying the actors. The studio got sued and did not win.

I assume when you are an artist of any kind for a studio your contract typically would state that anything you create while working for the company is the property of that company. Actors are paid for their services for that individual movie and all the marketing surrounding that movie.

 

[flynnibus]

Its not a tool, it takes peoples actual works, chops it up and regurgitates it with no rhyme or reason based on what its programming tells it.

The irony is you parroting other people’s nonsense about AI without any real understanding of what it actually does

 

[flynnibus]

We have people who can create marvelous pieces of artwork and it’s faster than ever. Why would you want to replace that with a computer churning it out?

For the same reason animators hired inbetweeners. To offload work to allow the person to do more or other things

 

[flynnibus]

This is an example of how people in animation and effects are treated as lesser than those working in live action productions. Live action footage can’t just freely be reused and recut by the studios. Actors rightfully expect to be paid if their work is used for something new and that should be expanded for others involved in creating movies.

Because work output is not treated equally as personal likeness and performance. This has nothing to do with animation. Just like the hvac guy doesn’t get paid royalties when his work is duplicated on the next install.

 

[flynnibus]

That's not all "AI" (which is a broad term) does. An artist can use AI to assist with rapid prototyping and story boarding. It can assist with creating 3D assets faster for preliminary artwork. All of which aren't part of a final product.

"AI" is already used in programs like photoshop to help cropping and blending assets together. To assist with lightning and other modeling.

When they animated Snow White they had to painstakingly animate each individual frame of that. Fast forward 60-70 years and you can create 3D models with animation rigs so you don't have to draw out each individual frame. You create 3D models with lighting algorithms so you don't have to worry about light perspective in great detail. Is this replacing humans or enhancing creativity?

Humans have been creating new ways to be creative and new tools to do that for ages. AI can be used to pirate and steal and create "slop" but it can also be used to assist creativity.

"AI" is just not "create a scene where a tie fighter and an xwing shoot at each other" prompting.

Tldr - just accept that the lay will never say “generative AI” even tho that is what they are talking about

 

[nickys]

Watching all of bobs legacy deals collapse?

Now there’s an idea for a movie….

 

[flynnibus]

Unless they never credited everyone in the past (which is entirely possible, I guess),

They do

Try to find the personal chef or company janitor or accountant on show white’s credits… and then find them in marvel credits.

Work is also outsourced massively now. So if there are 200 support people to be credited in a company… and they outsource to six different firms… that’s 1200 additional people…

That firm may only work on a handful of shots…

 

[VJ]

Correct! I believe there is a particular movie that set the precedent where a studio can’t just reuse existing or unused footage for new purposes without paying the talent/actors involved. I can’t recall the name, but this movie had so much unused footage that the studio attempted to make a 2nd film out of it without re-paying the actors. The studio got sued and did not win.

Back to the Future Part II, after crispin glover declined to reprise his role the filmmakers replaced him with a lookalike and unused footage from the first movie and he successfully sued them

 

[AidenRodriguez731]

For the same reason animators hired inbetweeners. To offload work to allow the person to do more or other things

Do more? What do we need a new Disney movie oversaturating the market 3x a year? We don’t need tons of new content, we need BETTER content. Inbetweeners are still artists. AI will never be an artist.

We don’t need longer movies, we need more human movies. I’m glad the market has shown that AI is still massively undesirable to the masses. I don’t want Disney movies which used to be events when they came out to be churned out by people who couldn’t care less for the art behind WHY people like animation.

But sure, if you’re content with letting companies get away with more slop, cheaper and worse movies, and mass firing of workers because they don’t need artists anymore. Be my guest. Why do we even have rides? Let’s just have AI decide to move you around in an area and have it depict some random adventure broadcasted right to a Vr headset! We can have a whole Disney park full of useless slop

 

[Sirwalterraleigh]

Now there’s an idea for a movie….

It will be on cnbc in about a year and a half

 

[britain]

 

[flynnibus]

Do more? What do we need a new Disney movie oversaturating the market 3x a year? We don’t need tons of new content, we need BETTER content. Inbetweeners are still artists. AI will never be an artist.

Do more - like, put more effort into things that matter instead of grunt stuff? Did you ever consider there maybe more than your single track conclusion that more simply means 'more movies'? Such little thinking...

But sure, if you’re content with letting companies get away with more slop, cheaper and worse movies, and mass firing of workers because they don’t need artists anymore.

blah blah blah - same old schtick that doesn't match any sort of reality. Doesn't it get tiring beating this drum?

AI is CHANGING how work is done - there is no stopping it. No amount of 'but what about the workers???' will stop the inevitable desire for people to empower people to do more. No amount of crying about 'slop' will stop the elimination of certain types of demand which will lead to certain types of work shrinking. Just like the TV antenna guy.. or the watch repair guy... etc.

Learn to understand the difference between machine learning, generative AI, and agentic AI.

As someone who is young, to refuse to embrace AI now is suicide in the business work force. You will be lapped by people who have learned to apply the tools in the best way for their roles. Just like the guy who 'didn't do computers' and refused to learn how the new tools could change what they did.

 

[JD80]

Do more? What do we need a new Disney movie oversaturating the market 3x a year? We don’t need tons of new content, we need BETTER content. Inbetweeners are still artists. AI will never be an artist.

We don’t need longer movies, we need more human movies. I’m glad the market has shown that AI is still massively undesirable to the masses. I don’t want Disney movies which used to be events when they came out to be churned out by people who couldn’t care less for the art behind WHY people like animation.

But sure, if you’re content with letting companies get away with more slop, cheaper and worse movies, and mass firing of workers because they don’t need artists anymore. Be my guest. Why do we even have rides? Let’s just have AI decide to move you around in an area and have it depict some random adventure broadcasted right to a Vr headset! We can have a whole Disney park full of useless slop

Sir this is a Wendys.

 

[el_super]

This thread is wild.

Disney is still using AI. They will probably continue to do so. Nothing can stop that.

The Sora deal was more about Disney controlling their IP and having a seat at the table. I haven't read much about it, but I assume the Sora shutdown is being caused by other internal issues at OpenAI (most likely related to their overall business model) than anything related to Disney.

 

[HauntedPirate]

Do more - like, put more effort into things that matter instead of grunt stuff? Did you ever consider there maybe more than your single track conclusion that more simply means 'more movies'? Such little thinking...


blah blah blah - same old schtick that doesn't match any sort of reality. Doesn't it get tiring beating this drum?

AI is CHANGING how work is done - there is no stopping it. No amount of 'but what about the workers???' will stop the inevitable desire for people to empower people to do more. No amount of crying about 'slop' will stop the elimination of certain types of demand which will lead to certain types of work shrinking. Just like the TV antenna guy.. or the watch repair guy... etc.

Learn to understand the difference between machine learning, generative AI, and agentic AI.

As someone who is young, to refuse to embrace AI now is suicide in the business work force. You will be lapped by people who have learned to apply the tools in the best way for their roles. Just like the guy who 'didn't do computers' and refused to learn how the new tools could change what they did.

I agree, to a point. As a long-time IT person who works with many people in their late 20's/early 30's in my current role, with a management team that pushes AI heavily and thus we basically have to use it to prove we've used it, even they say, "AI is garbage". "Use AI for security enhancements" was the most recent request, and what multiple AI bots (including the company's own internal, licensed AI application) spit out was useless. You should have seen the graphic that our manager was going to present to upper leadership around privileged access - "Gombai ih a malttipl usfdrs = 14" was one line we picked out of the slop. But he was proud of his work.

At least in the IT world, reliance on "AI" will result in a dumber IT work force incapable of troubleshooting or knowing how things work intrinsically, because every problem will be solved by asking AI for help. Maybe it can be different elsewhere, but there is a lot of "artificial" and no "intelligence" in "AI". It's mostly a search engine with pretty results for most, and automation inside applications elsewhere.

 

[FigmentFan82]

I assume when you are an artist of any kind for a studio your contract typically would state that anything you create while working for the company is the property of that company. Actors are paid for their services for that individual movie and all the marketing surrounding that movie.

Yes, and in this issue they tried to make a whole other movie with unused footage, and that is a no no.

 

[flynnibus]

At least in the IT world, reliance on "AI" will result in a dumber IT work force incapable of troubleshooting or knowing how things work intrinsically, because every problem will be solved by asking AI for help. Maybe it can be different elsewhere, but there is a lot of "artificial" and no "intelligence" in "AI". It's mostly a search engine with pretty results for most, and automation inside applications elsewhere.

The problem is anyone hanging on "Ok, but what I saw was garbage..." as why they are staying away are going to miss the bus. A big difference with AI vs prior transformative changes is the SPEED. What was garbage a week ago, can be mint this week. between new tools, new learning, new models.. the speed at which stuff is iterating at is mind boggling.

There are two main things people need to embrace to deal with AI today
#1 - the person is always responsible for the output -- If someone passes along garbage, the fault is the human
#2 - you must be willing to experiment and practice

"keyword matching" in support and regurgitating playbooks or scripts has been a problem for ages already... AI isn't making those minions who are reliant on that any worse than they already are.

 

[FigmentFan82]

Back to the Future Part II, after crispin glover declined to reprise his role the filmmakers replaced him with a lookalike and unused footage from the first movie and he successfully sued them

Yes for sure this but there is an older movie I believe that set the precedent