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Disney needs better targeted marketing for their cruises

Disney Analyst

Well-Known Member
After watching this new ad, I really, really don’t think DCL needs any pointers on their ads.

The thread title is, frankly, hilarious.



This is an ad.

The OP "ad" was a social media post capitalizing on a popular trend on TikTok, I'd barely rank it as a proper ad.

Sure one could say ALL their posts on social media are advertisements, but you know what I mean...
 

peter11435

Well-Known Member
Up until 2024, there were almost no instances of discounting cabins to fill ships.

They may not have been as frequent but they definitely existed. They offered discounted cabins to fill ships to various groups since I started cruising two decades ago.

With regard to doubling of inventory, while DCL has brought 3 new ships online in the past 3 years, they have been careful not to compete with themselves on established itineraries. Rather you see ships going to serve other destinations beyond the traditional East/West Caribbean sailings which are currently being discounted.
The Wish, Treasure, Fantasy, Destiny, Dream, and Magic are all currently doing traditional Bahamas and Caribbean sailings. That is significantly more inventory on those routes than existed a few years ago.
 

Pizza Moon

Well-Known Member
Original Poster
Consumer Reports ranks Disney as the best large/medium ship cruise line, based on a survey of their 19,000 members. Disney is number 4 overall, only surpassed by far more expensive competition from National Geographic Expeditions (a Disney partnership with Lindblad), Viking, and Windstar.

DCL’s industry leading occupancy rates, in fact, are the result of their service, value, and quality. Nostalgia and feels doesn’t buy you that.
Post-COVID, their service has gone down, same with the food consistency, though it might be more related to the rapid fleet expansion than anything. It's still great overall, but not quite as good. Food needs real work.

Not good when competitors like Royal Caribbean are actually finally competitive now, but DCL is still a great experience, I thoroughly enjoyed my Wish cruise recently, despite having reservations and still preferring the Fantasy.
 

Stripes

Premium Member
Post-COVID, their service has gone down, same with the food consistency. Not good when competitors like Royal Caribbean are actually finally competitive now.
The Consumer Reports survey is from 2026, and asked their members to score the most recent cruise they took in the past 36 months (all post-Covid). DCL scored the highest of any medium/large ship cruise line at 78, far exceeding Royal Caribbean’s score of 60. In fact, Disney is in the top 4 cruise lines overall, while RCL was in the bottom 4 of the 19 lines ranked by Consumer Reports.
 

monothingie

Plusser of Turbocharged Activations!
Premium Member
They may not have been as frequent but they definitely existed. They offered discounted cabins to fill ships to various groups since I started cruising two decades ago.
They were very selective promotions that reflected minimal cabin inventory. It was not widely marketed as current promotions are.
The Wish, Treasure, Fantasy, Destiny, Dream, and Magic are all currently doing traditional Bahamas and Caribbean sailings. That is significantly more inventory on those routes than existed a few years ago.
As an experienced cruiser, you know that most ships spend winters in the Caribbean or Mediterranean. Disney has recently deployed larger ships over the summer, late spring, and early fall on itineraries other than the Caribbean. This includes sending larger boats to Europe, and of course, now the largest boat to Southeast Asia.

Additionally, they’re deploying ships on shorter sailings. Well, the churn is certainly greater, the price point doesn’t match the value proposition.
 

monothingie

Plusser of Turbocharged Activations!
Premium Member
Consumer Reports ranks Disney as the best large/medium ship cruise line, based on a survey of their 19,000 members. Disney is number 4 overall, only surpassed by far more expensive competition from National Geographic Expeditions (a Disney partnership with Lindblad), Viking, and Windstar.

DCL’s industry leading occupancy rates, in fact, are the result of their service, value, and quality. Nostalgia and feels doesn’t buy you that.
And if you do a Google search, you can find a dozen other travel focused organizations that rank the industry with different favorites. So What’s your cherry picked point?

I think it’s pretty difficult Hill to climb to say that Disney cruise line has continued to improve, objectively compared to other cruise lines who have a product that is as good if not better.
 

peter11435

Well-Known Member
As an experienced cruiser, you know that most ships spend winters in the Caribbean or Mediterranean. Disney has recently deployed larger ships over the summer, late spring, and early fall on itineraries other than the Caribbean. This includes sending larger boats to Europe, and of course, now the largest boat to Southeast Asia.

Additionally, they’re deploying ships on shorter sailings. Well, the churn is certainly greater, the price point doesn’t match the value proposition.
Yeah, the point is they have significantly more inventory than ever before. This is a simple fact regardless of how they move ships around. Just look at the fact that they will have twice as many rooms to fill in Alaska this year.
 

Stripes

Premium Member
And if you do a Google search, you can find a dozen other travel focused organizations that rank the industry with different favorites. So What’s your cherry picked point?

I think it’s pretty difficult Hill to climb to say that Disney cruise line has continued to improve, objectively compared to other cruise lines who have a product that is as good if not better.
Consumer Reports’ methodology is simply to survey their members on their experience, unlike the other websites you mention whose “experts” put their thumbs on the scale.

I believe the Consumer Reports methodology is more credible than the other websites you refer to, even the ones that also list Disney as a top-ranked cruise line.
 

Master Yoda

Pro Star Wars geek.
Premium Member
The Consumer Reports survey is from 2026, and asked their members to score the most recent cruise they took in the past 36 months (all post-Covid). DCL scored the highest of any medium/large ship cruise line at 78, far exceeding Royal Caribbean’s score of 60. In fact, Disney is in the top 4 cruise lines overall, while RCL was in the bottom 4 of the 19 lines ranked by Consumer Reports.
My personal experience lines up with those numbers. The wife and I did a 7-night RC on the Utopia and it was pretty much a "one and done" for us on that cruise line.

CocoCay was okish and we were in the cabañas at Hideaway. The food and the service at the cabañas was great, but the snorkeling was not. For decent snorkeling you had to trek to Chill Island which was a hell of a haul.

The entertainment was good, but we liked Disney's offerings more.

Where the cruise really fell on its face was dining. It was great if you were at one of the restaurants that you need to drop an extra $60 +/- per person. However, the included restaurants were satisfactory at best.

It was a less expensive cruise compared to a similar DCL itinerary, but we easily could have spent as much if we upgraded everything to make it comparable. We always felt like we were being nickeled and dimed for everything. Want a soda for dinner...you need to buy a drink package. Want good food...that's an extra $50 per meal.
 

Pizza Moon

Well-Known Member
Original Poster
The Consumer Reports survey is from 2026, and asked their members to score the most recent cruise they took in the past 36 months (all post-Covid). DCL scored the highest of any medium/large ship cruise line at 78, far exceeding Royal Caribbean’s score of 60. In fact, Disney is in the top 4 cruise lines overall, while RCL was in the bottom 4 of the 19 lines ranked by Consumer Reports.
It's a wonderful experience!
 

BrianLo

Well-Known Member
Yeah, the point is they have significantly more inventory than ever before. This is a simple fact regardless of how they move ships around. Just look at the fact that they will have twice as many rooms to fill in Alaska this year.

And had a very unusual discount on Magic at that. I’ve never experienced a cruise line emailing to tell me they’ve dropped my price and I don’t need to do anything about it. I am used to repricing though, Norwegian is really bad (or good) from my consumer lens) at discounting as the sales period progresses.

But it 100 percent makes sense it was the Thursday-Thursday itinerary in a year they suddenly doubled their sailing.

Even with the unexpected discounting, the pricing is still inordinately more than similar sized ships out of Vancouver. They clearly do not have an issue with margins on this business.
 

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