During a trip to Disney’s Burbank, Calif., headquarters, Josh D’Amaro presented research-based ideas to Robert Iger outlining plans for future expansion.
According to The Wall Street Journal, the report concluded that the theme parks and cruise ships were constrained only by their size. The data also showed that guests were spending more per visit, due to ongoing price increases by D’Amaro.
At the same time, Disney guests were moving away from traditional media in favor of video games and virtual worlds.
As a result of that presentation, Disney committed to nearly doubling its investment in its parks and cruise ships, bringing the total to $60 billion over the next decade. The Journal also reported that the company invested $1.5 billion in Fortnite, developed by Epic Games.