What multiverse are you from? In MY multiverse, cable started out as a way to bring OTA programming to remote locations, warts (commercials) and all.
Then came Home Box Office and pay-per-view events, and the next thing you know, the formerly empty bandwidth was full of local government channels, Discovery, Food, Lifestyle, Turner Broadcasting and Classic Movies, CNN, Headline News, The Toe Jam Channel, Sports News, Sports Gossip, Sports Sports, Sports Replays, The Animal Channel, The Monkey Channel, The Insect Channel, The Home Shopping Network, The Show Hopping Network and ultimately, the Channel Channel.
I exaggerate a bit, but Cable (aka Community Antenna) originally worked because when you were stuck out on the Llano Estacado or down in the holler where a TV antenna was useful only to the birds needing a place to sit and poop, you were willing to pay a couple of dollars a month so you didn't have to watch the local news jabber on about wool prices and cattle feed.