Imagine actually calling a billion dollar movie a flop…
Has anyone actually called it a flop?
No. At least not in this thread.
I got Irish all riled up because I noted the factual box office information that Avatar 3 is notably under performing the box office of 2022's Avatar 2. Which it still is. It's looking to me like Avatar 3 will end its run with about 60% of the global box office of Avatar 2, not counting for inflation.
Adjusted for inflation, that number falls closer to 55% of the previous movie's global box office. That definitely qualifies as "under performing" the box office for Avatar 2.
It's obviously a huge hit but we can still consider the success and future of the franchise based on the diminishing returns.
Exactly! These Avatar movies cost $400 Million a piece to produce. Which means you've got to get to $1 Billion globally before you even break even.
Oof! And there's two more in the pipeline at $400 Million a pop?
If
Avatar 4 and
5 suffer the same type of diminishing returns from the previous movie, you land at a place where
Avatar 4 makes $800 Million and
Avatar 5 makes around $500 Million at the global box office, and they both lose hundreds of millions of dollars for Burbank, erasing all of the profits they made on
Avatar 2 and
3.
The movies don't seem to generate much in the way of merchandise the way Marvel or Star Wars done.
Don't remind me.
The first Avatar was the whole reason why I started tracking Halloween costumes on my front porch for fun over a decade ago in a silly Disneyland thread.
Fun Fact: Over a decade later, in two different Western states with very busy porches every October 31st, I have seen exactly ZERO Avatar costumes at my door.
Burbank has made Billions and Billions of dollars off of
Cars merchandise, and 20 years after the movie came out you still see little boys wearing Mater and Lightning McQueen gear. We're at a place now where the first generation of boys who wore Cars merch in 2005 are now about to have their first child, and their sons will be wearing Cars merch too.
That's why Disney spent $600 Million
(in 2010 dollars, or about $900 Million in today's dollars) to build
Cars Land at DCA. And that's why it's still about the busiest place in the entire Disneyland Resort and the land merchandise flies of the shelves.
The diminishing returns of Avatar box office and the almost entire lack of merchandise sales to any demographic begs the question, why did they build
Avatar Land at DAK?
deadline.com
-1-Full.jpg)
www.the-numbers.com
