Stripes
Premium Member
I actually think Pandora and Avatar work extremely well as a theme park land. A lot of people watch the Avatar movies over and over because they absolutely love the world that James Cameron created. It’s a level of escapism that is virtually unmatched. My theory as to why the films haven’t created a significant cultural impact is simply that few people actually want to be Jake Sully. The characters are wholesome, family-oriented characters and simply lack the “coolness” found in Han Solo or Lightning McQueen, for example. If you were to ask 100 people whether they’d rather be Lightning McQueen or Jake Sully, most of them would say Lightning McQueen.Yep, I've said it a bunch of times, but Disney management saw the Potter land and thought "oh, just get a popular IP and recreate it in a theme park", stripping away all other context about what makes those areas work versus a lot of other "IP Lands".
While I'm not particularly keen on Potter, myself, it's still a franchise based around "literary DNA": franchises based around a book don't just thrive on visuals, but can engage all of the senses because books come with descriptions of everything from the sights to the sounds to the smells and tastes and even feeling in the air. People liked getting to walk through Hogwarts on their way to the ride in Forbidden Journey, but they really loved coming to the land and knowing they'll get to try a butter beer or what have you. This makes translating an IP to a 3D themed entertainment space to much more straightforward and workable, and such thorough descriptions are often what makes people such fervent fans of that IP to begin with.
Instead, Disney just figured it was about the relevance and size of a given IP: just toss a name out there, and fans will come flocking, right? And then you plop something as bland as Toy Story Land down, or make a place like Galaxy's Edge that has some cool design elements but stems from a franchise that isn't really super invested in location-making, or you get Pandora which is well designed, but would likely be even more interesting if it wasn't associated with its IP, given that Avatar draws box office money but somehow doesn't have a ton of everyday cultural cache.