Animaniac93-98
Well-Known Member
In other CEO/Parks News Six Flags just posted a 9% drop in attendance across the Cedar Fair and Six Flags parks for the most recent quarter. Lost $100M for the quarter and the CEO is stepping down. Losses attributed to weather.
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Weather caused 'significantly' less earnings, Six Flags says. Now, their CEO is stepping down.
Six Flags, which was formerly a longtime Arlington-based company, is now headquartered in Charlotte, N.C. after the company merged with Cedar Fair.www.wfaa.com
A big problem for these regional theme parks is that they are absolutely at the mercy of weather, and not just heat.
Much of their infrastructure is outdoor, uncovered rides, queues, seating areas etc
If it rains all day? if it's unseasonably cold? If there's a smog/smoke alert? People skip it and go another day (or not at all).
It's where seasonal holiday events might bring in crowds who would otherwise not be interested, but it also costs a lot of money to make infrastructure changes, with no direct/immediate ROI, to these parks to be more adaptable to weather.