News Bruce Vaughn Returns to Disney as Co-Lead of Walt Disney Imagineering

Eric Graham

Well-Known Member
This is going to be very condensed version. There’s now a second day after traditions called “bringing the magic to life” which is basically an 8 hour day focusing on the Keys (AKA quality standards). They are still listed in that order and taught that they are all very important but listed in that order for a reason. The inclusion key is introduced as a booster key to help turbocharge the main 4 keys. For safety, as an example, it would be things like cleaning up spills or reporting hazards. When you layer on inclusion you start to think about things like “are we creating a safe space where everyone feels welcome?”. An example for efficiency would be making sure we are still maintaining accessibility access if we have to redirect a queue for some reason, or if we are closing some registers at a QSR do we still have an ADA counter available. It’s also taught that many times, situations will include more than just one key and there’s overlap a lot of the time. In the end the inclusion key doesn’t take priority over any other key, it’s just there to give an extra thought to our quality standards and decision making.
kind of like tom peters management theory? tqm?
 

Disney Analyst

Well-Known Member
Not sure if this is allowed, but found this on YouTube. An interesting discussion.

Bruce states that when he came back, many of the current Imagineers had only been with the company for 5 years, a lot of coming on during COVID. They didn't have a strong sense of the culture or history, which is one of the reasons Josh D'Amaro asked Bruce to get back some retired Imagineers under an advisory role to mentor, not to do the projects, strictly mentor and advise, as they need the next generation to be the ones doing the projects, but the wisdom is super important for them to gain.

 

Disney Analyst

Well-Known Member
what!?!? We’ve been assured that the current imagineers are the best ever! The most talented ever!

I think the takeaway is that this is really not an "Imagineer" issue, and is a management and leadership issue. The new Imagineers were done a great disservice by not pairing them with key figures, who could pass the trade down onto them, so they could eventually carry the torch.

It sounds like Chapek gutted Imagineering, pushed people away, and let a whole lot wisdom and expertise go with it. Hopefully this means we will start to see things get a bit more on track now, with proper mentorship.
 

lazyboy97o

Well-Known Member
I think the takeaway is that this is really not an "Imagineer" issue, and is a management and leadership issue. The new Imagineers were done a great disservice by not pairing them with key figures, who could pass the trade down onto them, so they could eventually carry the torch.

It sounds like Chapek gutted Imagineering, pushed people away, and let a whole lot wisdom and expertise go with it. Hopefully this means we will start to see things get a bit more on track now, with proper mentorship.
Chapek wasn’t the one who got to lead Walt Disney Imagineering with promises of making Walt Disney Imagineering more like Universal Creative used to operate, that was Weis under Iger.
 

lazyboy97o

Well-Known Member
Wasn't Florida campus his doing, and the forced moves, which resulted in essentially a soft layoff for those who refused to move to Florida?

Or was that Iger?
Moving Walt Disney Imagineering to Florida was in the works longer, but was hardly the start of pushing long tenured people out. If anything, Vaughn is also telling the myth he knows Mongello’s audience wants to hear, that Disney is a place where people have long careers and not the reality that Walt Disney Imagineering has been a revolving door for decades.
 

lazyboy97o

Well-Known Member
Most famously with Islands of Adventure.
MCA Planning & Development (what would become Universal Creative) wasn’t structured like Walt Disney Imagineering. Forrec and Landmark Entertainment were major contributors to Islands of Adventure. Neither was a new company in the 90s. Nor was Universal some new major center of work when Disney had Disney’s Animal Kingdom, Disney’s California Adventure, Walt Disney Studios Park and Tokyo DisneySea all going around the same time.
 

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