Just a reminder that Chapek didn’t want to make a statement at all. He was pressured into doing so by the former Chair of the Board, Susan Arnold.
Companies must tailor their brand to appeal to local tastes, preferences, as well as those of their employees.
The same American employees that protested likely do not care whatsoever about anything outside of America.
Apple just released a new Pride band. Any bets on whether it gets sold in their new Saudi Arabia stores?
The new Apple Watch Pride Edition Sport Band, watch face, and iPhone and iPad wallpaper celebrate the strength and beauty of LGBTQ+ communities.
www.apple.com