MK New Buzz Lightyear’s Space Ranger Spin Updates Coming to Walt Disney World

[Agent H]

So people’s problem is they are marketing this too much and they are being too thorough in testing it. Do I have that right?

 

[RosR9]

If I were to give a prediction of what a Tomorrowland overhaul at magic could like, here is what it could be.

• The abandoned Stitch Area would make a really cool WALL-E show where guests are taken aboard the space ship and they help WALL-E and EVE take down the AI.
• The Laugh Floor area can either turn into a small show featuring some IP or expand the queue and ride track for buzz.
• Space gets a refurb with a new track and soundtrack
• Carousel, has something done with it.
• Speedway is demolished and turned into 2 rides. A fantasyland attraction that is either themed to Alice in Wonderland or some other IP. A Tomorrowland attraction that could be a smaller version of the Speedway.

Well those are my predictions, some are more realistic than others.

Would really love an Alice ride, literally even if they just brought over the one from DL. It would work so well next to the teacups and I feel like little kids are still familiar with Alice as a character since she has her Disney jr show

 

[Charlie The Chatbox Ghost]

I don’t think being upset at those changes makes you a grump. I tend to fall on the positive side of things and I don’t like those either.

Fair, I just feel like I complain more than I praise on here, haha. Most of my posts are complaining, at least.

 

[Charlie The Chatbox Ghost]

• Carousel, has something done with it.

Honestly, I wonder how well-received a "vintage" overhaul would be, ie restoring it to the original with the very retro-futuristic ending. It's always been kinda jarring it goes 1900s-1920s-1940s-vaguely 2000s, so going back to the final scene being "1960s idea of the future" would be neat. Either that, or changing it to be like, 1900s-1940s-1980s-2000s era future, but that would require a lot of overhaul. A 1980s scene would be cool though, and it'd make the evolution of tech be more consistent- the ride currently goes from the first in-home TVs to virtual reality, no mention of the earliest video games or computers!

• Speedway is demolished and turned into 2 rides. A fantasyland attraction that is either themed to Alice in Wonderland or some other IP. A Tomorrowland attraction that could be a smaller version of the Speedway.

If not Alice, I'd say a modern Mr. Toad would fit the former Speedway. One track this time, but make it more highspeed- maybe a trackless dark ride, MK's first? The Tomorrowland side could be a WALL-E dark ride or something.

 

[Professortango1]

Has that ever been Disney's style?

I don't think they've ever been in the business of adding or upgrading attractions and then quietly opening them with a bashful "gee, we hope you like this." Nor have they ever really promoted new additions with the tone of "there will be a new nightly fireworks show from July. We hope you have been sufficiently informed." It's always magic, dreams, and pixie dust, as well as playing up the mystique of Imagineering.

There is plenty to complain about when it comes to how the parks are run, but I think people need to pick their battles. When everything is terrible, we get this whiplash between "why are we getting no information?" on one project when they don't do posts like this to "why are they making such a big deal about nothing?" when they do.

Disney just fixed the cannons on Disneyland's Rise out of nowhere. No fluffy "we're adding some dynamic brand-new elements to this attraction that is going to dramatically change your experience." They just were fixed and Disney put out a post with something akin to "they're back!" It was perfect. A cute little surprise. The new guns and targets and such could have been a great little surprise.

 

[Agent H]

Disney just fixed the cannons on Disneyland's Rise out of nowhere. No fluffy "we're adding some dynamic brand-new elements to this attraction that is going to dramatically change your experience." They just were fixed and Disney put out a post with something akin to "they're back!" It was perfect. A cute little surprise. The new guns and targets and such could have been a great little surprise.

But that was fixing one effect. This is going to be a lengthy refurbishment that majorly changes the ride.

 

[Agent H]

Fair, I just feel like I complain more than I praise on here, haha. Most of my posts are complaining, at least.

Just share your opinions as they are and don’t complain about stuff like something being marketed too much.

 

[Lord Fozzinator]

Just share your opinions as they are and don’t complain about stuff like something being marketed too much.

Yeah, does seem a bit odd

 

[flynnibus]

The new guns and targets and such could have been a great little surprise.

Anticipation.. surprise.. glee... these are all emotions incompatible with the 30second video generations. They need everything now, so they can jump onto the next thing. And then they wonder why they feel unsatisfied...

Imagine how much traffic the 'rumor' and anticipation of show upgrades would have generated.. along with teases that it was happening to help hold people over.. finishing with a nice presentation of the final product when its done to entice people to come and see it.

Instead... we pop our cherry probably 18months early.. overselling what you are doing... so by the time you actually deliver it.. people have already taken it for granted and have moved onto 16million other things. "marketing"

 

[Sir_Cliff]

Anticipation.. surprise.. glee... these are all emotions incompatible with the 30second video generations. They need everything now, so they can jump onto the next thing. And then they wonder why they feel unsatisfied...

Imagine how much traffic the 'rumor' and anticipation of show upgrades would have generated.. along with teases that it was happening to help hold people over.. finishing with a nice presentation of the final product when its done to entice people to come and see it.

Instead... we pop our cherry probably 18months early.. overselling what you are doing... so by the time you actually deliver it.. people have already taken it for granted and have moved onto 16million other things. "marketing"

Conversely, imagine the reaction if rumours and excitement built over upgrades to Buzz while Disney remained tightlipped about what was happening only to have what was just announced open. I suspect expectations would have grown out of control and people would have ended up disappointed.

 

[flynnibus]

So people’s problem is they are marketing this too much and they are being too thorough in testing it. Do I have that right?

No

Not "marketing this too much" -- it's the message and method. not 'too much'. Overselling isn't just something about frequency or scale.. Here it's about the over promising and aiming below your audience's intelligence in a forced effort to make something out to be much more than it is.

There was a time not too long ago that this company knew how to build excitement and a punch in their products. These days they do incredibly stupid things like releasing horribly assembled ride through videos before the ride even opens, talk to everyone like you're 9, and think as long as the bloggers are happily swinging from your teet that the social media team is doing great!

 

[flynnibus]

Conversely, imagine the reaction if rumours and excitement built over upgrades to Buzz while Disney remained tightlipped about what was happening only to have what was just announced open. I suspect expectations would have grown out of control and people would have ended up disappointed.

"Disinformation loves a vacuum" -- But that's the beauty, Disney holds all the cards and can drive it all the whole time.

I think it would be dumb for Disney not to acknowledge plussing the ride before opening - but you don't shoot all your bullets a year out.. they can't sustain the Buzz for that long..

 

[Sir_Cliff]

"Disinformation loves a vacuum" -- But that's the beauty, Disney holds all the cards and can drive it all the whole time.

I think it would be dumb for Disney not to acknowledge plussing the ride before opening - but you don't shoot all your bullets a year out.. they can't sustain the Buzz for that long..

It depends what the issue is, though: are they over-selling minor updates or are they blowing a big surprise that could have generated buzz and greater revenue by promoting it through their website and social media?

If it's the former, then allowing buzz to build is just setting people up for disappointment. If it's the latter, then I don't get the complaints about the updates not being interesting enough to promote through their website and social media.

To me, something on this scale seems perfectly fine to use their "blog" and social media to promote with some behind the scenes pics. As someone else mentioned, they're not exactly putting up billboards and buying advertising space during major sporting events. I can't really comment on what that promotion shows and if the attraction should be developed in a different way because I don't really know enough about that side of things.

 

[Professortango1]

But that was fixing one effect. This is going to be a lengthy refurbishment that majorly changes the ride.

Majorly changing the ride? They are upgrading the guns to guns similar to every other version of this ride and that have been around for 20 years. And digital displays on gaudy ugly targets instead of having only the rings of the gaudy ugly targets light up. Wow, completely changed the whole ride.

This is equivalent to swapping a game in Midway Mania. Cool. That should be happening, so good job for doing what you should be doing. But works much better as a reveal rather than a buildup and sell.

 

[Professortango1]

Anticipation.. surprise.. glee... these are all emotions incompatible with the 30second video generations. They need everything now, so they can jump onto the next thing. And then they wonder why they feel unsatisfied...

Imagine how much traffic the 'rumor' and anticipation of show upgrades would have generated.. along with teases that it was happening to help hold people over.. finishing with a nice presentation of the final product when its done to entice people to come and see it.

Instead... we pop our cherry probably 18months early.. overselling what you are doing... so by the time you actually deliver it.. people have already taken it for granted and have moved onto 16million other things. "marketing"

Exactly, imagine in Disneyland in the early 2000's advertised a brand-new and exciting finale to Big Thunder Mountain a year out only to get what we have a now. A fantastic improvement to that show scene, but nothing needing a big marketing push.

 

[Sir_Cliff]

This is equivalent to swapping a game in Midway Mania. Cool. That should be happening, so good job for doing what you should be doing. But works much better as a reveal rather than a buildup and sell.

I feel, though, that swapping a game in Midway Mania is exactly the sort of thing they use the blog and social media to promote as something that is interesting for the fans of the parks but not a big enough draw to advertise more widely. I'm just kind of surprised, I guess, that fans want Disney to give them less information about these sorts of things.

Making as big a deal about fixing broken effects such as the cannons in Rise kind of makes them look bad.

 

[Gusey]

No

Not "marketing this too much" -- it's the message and method. not 'too much'. Overselling isn't just something about frequency or scale.. Here it's about the over promising and aiming below your audience's intelligence in a forced effort to make something out to be much more than it is.

There was a time not too long ago that this company knew how to build excitement and a punch in their products. These days they do incredibly stupid things like releasing horribly assembled ride through videos before the ride even opens, talk to everyone like you're 9, and think as long as the bloggers are happily swinging from your teet that the social media team is doing great!

But how are they overpromising? They're just announcing that Buzz is getting a refurb, and when it goes back online it will have new targets, a new character and new blasters. Overpromising would be if they announced all of this and it reopens missing 1 of those 3 updates.

Additionally, I think we need to accept that any update we get now will come with a little video for Instagram. That's just the newest marketing tool that all companies are using in this current age. It's no longer the 90s when any Disney parks news was only conveyed through a Orlando Sentinel article of a Disney Channel ad

 

[HauntedPirate]

Disney just fixed the cannons on Disneyland's Rise out of nowhere. No fluffy "we're adding some dynamic brand-new elements to this attraction that is going to dramatically change your experience." They just were fixed and Disney put out a post with something akin to "they're back!" It was perfect. A cute little surprise. The new guns and targets and such could have been a great little surprise.

But that wasn't "out of nowhere". They've been attempting to fix them, as far as I'm aware, since mid-2022. I heard directly from a trusted source that Christmas 2022 was when they were planning to have the cannons working again.

I agree, otherwise - Re-opening the ride to, "Surprise! New guns and new targets!" would have been a better plan.

 

[Agent H]

But that wasn't "out of nowhere". They've been attempting to fix them, as far as I'm aware, since mid-2022. I heard directly from a trusted source that Christmas 2022 was when they were planning to have the cannons working again.

I agree, otherwise - Re-opening the ride to, "Surprise! New guns and new targets!" would have been a better plan.

But then what do you tell people when the ride is down for a year?

 

[flynnibus]

It depends what the issue is, though: are they over-selling minor updates or are they blowing a big surprise that could have generated buzz and greater revenue by promoting it through their website and social media?

Did you even watch the imagineering video?