Would anyone happen to know if either of the following 2 products (Minnie mouse 50th Anniversary plush and Minnie mouse weighted plush) are available at the Disney store in Orlando Airport? Thank you so much in advance...
https://www.linkedin.com/in/darrensparks1
Above is the LinkedIn profile of the man who managed the Disney and Siemens sponsorship/partnership. On his LinkedIn profile he describes it as a "marketing alliance" so it must have been to do with marketing.
Fair enough, I work in marketing so could understand the brand awareness benefit for most companies that are consumer facing, but I wouldn't call Siemens consumer facing.
What did Siemens get out of sponsoring Spaceship Earth and Illuminations from 2005 to 2017? How did it help them from a marketing perspective?
Do you think Siemens will sponsor another Disney attraction in Future?
Why did Siemens not extend the sponsorship to continue after 2017?