They've already degraded what used to be impeccable brand loyalty.
For me, what used to be "all-in" Disney vacations are now a couple days.
And I, as well as many social media Dis'ers I've noticed, have eyes on Universal to help scratch that theme park itch.
The AP's wording, like, "The Florida theme park said..." and "The announcement comes as the Disneyland California theme park halted its annual pass program entirely." is certainly interesting. It certainly sounds as if they know something we don't.
Honestly, the success of Disney Plus was bound to backfire on Parks. Not only is the Bobs' TLC on its shiny new toy, but it emboldens Cheapek to believe (even more) that their IP is so ingrained into the culture that they don't need to offer anything besides that in the parks.
Being able to feel like you're getting a value on the price of admission again for out-of-towners like me without having to take out a second mortgage for annual passes would go a long way toward regaining some goodwill.
They keep chipping away at my brand loyalty.
We were once week-long guests with 4+ days in the parks. We've been reduced to onsite/offsite split-stays with 1-2 park days.
I will now be seriously looking into Universal parks and resorts.
If the board continues to view Parks and Resorts as a means to an end and its loyal Parks and Resorts customers as "useful idiots," then it really does feel like our only hope is for them to "go private," in some capacity.