October 2025 Price Increases

[Miss Bella]

The term luxury has many meanings, and it's very subjective.

 

[networkpro]

A price hike you say ? We're on our way Friday morning to take advantage of it.

 

[Sirwalterraleigh]

In the economic sense it's priced as a luxury good. It's subjective on the quality.

That’s not the formula to be successful nor the product offered

…get your popcorn and watch…cause it’s gonna be a show

 

[Basil of Baker Street]

Was told by a pretty high ranking Disney exec today that this will be the last year for price increases. Just too much negative press. Instead, starting in late 2026, Disney will begin installing skimmers at all payment locations. Work should be completed by early to mid 2027.

 

[HauntedPirate]

Was told by a pretty high ranking Disney exec today that this will be the last year for price increases. Just too much negative press. Instead, starting in late 2026, Disney will begin installing skimmers at all payment locations. Work should be completed by early to mid 2027.

 

["El Gran Magnifico"]

For the price Disney charges for things nowadays, if they want to categorize something as “luxury,” then luxury better mean throwing rose petals at my feet the moment my car door opens at the resort and personally serenading me with “When You Wish Upon a Star” as a squadron of butlers in Mickey ears fan me with commemorative park maps, while Cinderella herself delivers my luggage on a velvet pillow and a talking churro offers me stock options in the company as an apology for the check in line.

 

[Sirwalterraleigh]

Was told by a pretty high ranking Disney exec today that this will be the last year for price increases. Just too much negative press. Instead, starting in late 2026, Disney will begin installing skimmers at all payment locations. Work should be completed by early to mid 2027.

They don’t have a choice…they’re reaping what they’ve sown

Unless the real powerbrokers know the economy is gonna crash (like Bob thought he did when he “retired”? )…in which case they’ll use “see! No price increases!” To try to garner some free juju

 

[LittleBuford]

For the price Disney charges for things nowadays, if they want to categorize something as “luxury,”

Is there any evidence that they do, though? Despite the high prices, Disney still presents itself as a brand for everyone rather than something exclusive or status-driven.

 

[Chi84]

For the price Disney charges for things nowadays, if they want to categorize something as “luxury,” then luxury better mean throwing rose petals at my feet the moment my car door opens at the resort and personally serenading me with “When You Wish Upon a Star” as a squadron of butlers in Mickey ears fan me with commemorative park maps, while Cinderella herself delivers my luggage on a velvet pillow and a talking churro offers me stock options in the company as an apology for the check in line.

I don’t think Disney categorizes its vacations as “luxury.”

 

[Sirwalterraleigh]

Is there any evidence that they do, though? Despite the high prices, Disney still presents itself as a brand for everyone rather than something exclusive or status-driven.

It depends on which side of the mouth they’re using on a given day…

But to your point…they play all angles. Yes…they still mostly portray themselves as for everyone…you can’t miss it…a land where the world is devoid of demographics and financial imbalance…

But bout ten years when the attendance dipped in the swamp a bit with no reasons that were obvious…ole BSB tossed out a “oh…we want reduced attendance” line when questioned in a gotcha moment on a call…which lead to we - the faithful - creating a “it’s luxury now…” nonsense that spread faster than the Reichstag Fire in the inner circles of fandom

Now we straddle a fence with very SHARP fence posts…and the drop is a killer

 

[LittleBuford]

It depends on which side of the mouth they’re using on a given day…

But to your point…they play all angles. Yes…they still mostly portray themselves as for everyone…you can’t miss it…a land where the world is devoid of demographics and financial imbalance…

But bout ten years when the attendance dipped in the swamp a bit with no reasons that were obvious…ole BSB tossed out a “oh…we want reduced attendance” line when questioned in a gotcha moment on a call…which lead to we - the faithful - creating a “it’s luxury now…” nonsense that spread faster than the Reichstag Fire in the inner circles of fandom

Now we straddle a fence with very SHARP fence posts…and the drop is a killer

I thought we were talking about how they present themselves to, and are perceived by, the general public. Most people don’t know what’s said during shareholder calls.

 

[dlfan1313]

Was told by a pretty high ranking Disney exec today that this will be the last year for price increases. Just too much negative press. Instead, starting in late 2026, Disney will begin installing skimmers at all payment locations. Work should be completed by early to mid 2027.

I was all like "this guy probably has to have the edges shaved off his Cheerios" before I finished reading.

 

[Jrb1979]

I don’t think Disney categorizes its vacations as “luxury.”

They don't say it but they price like they are. While Disney has always been on the higher side in terms of price, most middle class could afford going once every year or two. Now they have priced most of them out. iMO it's a bad move as those in that demographic make up the ones who like their product.

Chasing those who have spending money is a mistake. Most of them may go to Disney once or twice. Aren't likely to be yearly visitors. You've even said it, if you didn't pay for your kids to go, they wouldn't be going at all.

 

[Sirwalterraleigh]

I thought we were talking about how they present themselves to, and are perceived by, the general public. Most people don’t know what’s said during shareholder calls.

You’re right…

But that’s what has been tossed around in THIS neighborhood…the wrong side of the tracks when it comes to rational thought (at times…not all the time)

 

[Sirwalterraleigh]

Chasing those who have spending money is a mistake. Most of them may go to Disney once or twice. Aren't likely to be yearly visitors. You've even said it, if you didn't pay for your kids to go, they wouldn't be going at all.

“Your honor, we could like to dispute this and ask for the charges to be dismissed…

https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcST1MsrNgxYXmze9hPprcSmPIe8QQFJuFTiKEXB6DnEtu5GjxqgUhNBQto&s

…the defense rests”

 

[LittleBuford]

You’re right…

But that’s what has been tossed around in THIS neighborhood…the wrong side of the tracks when it comes to rational thought (at times…not all the time)

The people tossing it around here are, as far as I can tell, critical of Disney and looking for ways to pour further scorn on the company, its products, and the consumers of those products. To my knowledge, none of the consumers themselves (at least in our community) have posted anything to the effect that they regard their Disney trips as luxurious. Why would they?

 

[Sirwalterraleigh]

The people tossing it around here are, as far as I can tell, critical of Disney and looking for ways to pour further scorn on the company, its products, and the consumers of those products. To my knowledge, none of the consumers themselves (at least in our community) have posted anything to the effect that they regard their Disney trips as luxurious. Why would they?

Are you lost?

There are generally (not 100%…so we don’t need the semantics game) two sides to this game:
Irreverent skeptics
Irreverent apologists


We definitely can use more people right in the middle…we fail and it’s a highly underrepresented group

 

[Chi84]

They don't say it but they price like they are. While Disney has always been on the higher side in terms of price, most middle class could afford going once every year or two. Now they have priced most of them out. iMO it's a bad move as those in that demographic make up the ones who like their product.

Chasing those who have spending money is a mistake. Most of them may go to Disney once or twice. Aren't likely to be yearly visitors. You've even said it, if you didn't pay for your kids to go, they wouldn't be going at all.

I agree. A Disney vacation is a luxury in the sense that not many people can easily afford it. That’s one definition of luxury. You often hear people say that something or other is “a luxury I can’t afford.”

But some posters seem to be taking issue with the second definition - something that is extremely comfortable or elegant. As far as I know, Disney has never characterized its vacations as “luxurious” in that second sense.

 

[LittleBuford]

Are you lost?

Reading your response, yes, I am.

 

[Sirwalterraleigh]

Reading your response, yes, I am.

lol…I like this one. Favorite response of the day