Sir_Cliff
Well-Known Member
I think it is very reasonable to assume that a lot of what are considered classics today will eventually be updated or replaced if the parks continue existing long enough. How and what is a little harder to predict. I don't know, for example, many people would have predicted the Tiki Room would outlive so many other attractions at DL and MK.I wonder what percentage of those were families with young children vs. the the modern "Disney adult" though.*
Based upon more alcohol-centric offerings in the parks and resorts and timeshares being intentionally built with much less themed flair than the older ones, I'd be inclined to think they see their current growth market as more the later.
That may very well be a viable market for them to cater to going forward to continue earnings and growth but it also feels like a segment of people they're going to have to work harder to retain than they've historically had to with the cross-generational family crowd.
I just don't see how a lot of people visiting WDW for the first time as an adult today would see a lot of the "classics" as worth keeping.
That's why I think they'll eventually end up like Universal having to re-invent and update their parks more frequently on an ongoing basis to avoid being called stale and dated the way Universal has accepted they have to do as a part of their own business model.
I'm sure they'll survive just fine. I just think the easy money they've come to rely on the Florida property as offering will be a thing of the past.
*For me, while I'd been noticing the slide for years, the tipping point in our frequent business was in 2019-2020, just before COVID. An hour wait on a non-holiday historically off-season weekend for People Mover was when I realized that as a parent, visiting the parks had become more stress than fun for me and that the truth was, it had been that way for some time.
Whether they are getting fewer families with young kids than in the past is hard to say. From what we've been reading, Disney themselves are worried they are losing families with younger kids and the longterm impact that could have. That may be the logic behind this year's Cool Kid Summer promotion, for example. If the growth is coming from older visitors, though, that doesn't necessarily translate into less families with younger children visiting.
One thing that I think can't be underestimated about Disney is the strength of that brand and how adept they are at keeping their properties alive. I imagine that a version of this thread in the aftermath of IOA's opening would similarly involve some talk about Disney losing kids to Dreamworks, Nickelodeon, etc. I don't think anyone would have predicted the nostalgia around films like Mulan, Hercules, and Lilo & Stitch at this point in time.This generation(last decade) of kids is just as much Dreamworks and Illumination as they are Disney animated.
Nothing is forever.
Beyond the hits like Frozen and Moana, who knows if we'll be similarly surprised by revivals of things like Luca and Turning Red in 20 years time from kids growing up with an on-demand Disney streaming service in their homes.
Disney is also good at turning that nostalgia around their brand into a desire to visit the parks. While I don't like the reliance on IP, part of me does wonder whether they are to some extent giving an audience that has grown up with an understanding of Disney as their big animated hits what they want. I'm sure a certain visitor struggles a lot more to understand Carousel of Progress being in Tomorrowland than they do Buzz Lightyear.