When we are talking about hotel/resorts, I agree that Disney is going after mainly the high-end market. But the lower-end of the market is very well served by plenty of off-property properties. You can get a decent room within 5 miles of WDW for $80/night or less. My family of 4 and my parents stayed just off 535 and 536 in LBV (a 5 minute drive to Epcot, a bit longer to other parks) in a 2 bedroom condo for $125/night. No need to be well-heeled or have a large credit limit for that. Sure the park tickets are still expensive, but I think Disney figures the middle and low-end of the hotel market is largely covered and a large number of people staying in those properties are price-sensitive enough that they won't pay Disney prices for moderates anyways. I can afford it, but I'd rather pay $125 for a condo off-site then $400 for two rooms at a moderate. Disney isn't interested in competing at the price point that would truly be competitive, so they'll just take my ticket and food money and let somebody else get my hotel money.