Disney Parks to unveil new marketing campaign - 'Unforgettable Happens Here'

[wdwmagic]

http://www.wdwmagic.com/attractions...ing-campaign---unforgettable-happens-here.htm

 

[Magic Feather]

Hmm... Glad they are throwing Disney Side to the curb... But unsure if this is better.

 

[IowaHawks7]

I'm not going to judge it until I see it in full effect. But it sounds like it's been done before. Wish they would bring back the magical moments of Year of a million dreams

 

[MichWolv]

I'm also going to judge it once I see it in full effect.

I will also preliminarily judge it now, because...well, because I feel like it. Offhand, it sounds...forgettable.

 

[JEANYLASER]

I think that a new campaign is better than Disney Side.

 

[andysol]

I'll go ahead and judge it now. It sucks.

(Thats what we're supposed to say about anything marketing, right? )

 

[GiveMeTheMusic]

Certainly rolls off the tongue, doesn't it?

 

[asianway]

Miss Limited Time Magic yet?

 

[Andrew C]

It is going to depend on the ACTUAL marketing to determine whether this is going to "suck" or not. Making a judgement over 3 words is just silly. Yes, you can make the judgment right now if you want, but it is still silly.

 

[MKCP 1985]

I'm not going to judge it until I see it in full effect. But it sounds like it's been done before. Wish they would bring back the magical moments of Year of a million dreams

Its been done before. haha

I'm a little surprised so many people who are Disney fans are already deciding they don't like the new campaign. ha ha - no, I'm not surprised at all.

My first reaction was the same as many of yours: "Unforgettable? I'm ALWAYS forgetting where I parked my car, what time my reservation is scheduled, the directions back to the hotel, etc. etc."

 

[officialtom]

I know nothing about it other than the slogan, but it's 100% better than Disney Side.

 

[TyrantBoss]

This slogan sucks.

 

[Animaniac93-98]

The bill is certainly unforgettable.

 

[Clamman73]

Now I got that song in my head...Unforgettable...That's what you are...

 

[VJ]

Lazy, lazy marketing. The slogan sounds like cookie-cutter "gotta be hip" corporate slogans that make no sense. The Disney Parks campaigns keep declining and declining in quality and uniqueness and it makes me sad.

 

[ChrisFL]

....still better than Limited Time Magic

 

[Jahona]

It may be the current trend of hip corporate slogans but from a marketing standpoint it's works. The time you spend at Disney Parks is something that you won't forget. It's memories that will last a lifetime, and now thanks to social media more than a lifetime. I want to see what they release with this slogan before saying it's terrible.

 

[monothingie]

Yes Unforgettable Happens here. Exactly my thoughts about the odor in the monorail the last time I rode it.

 

[mdisney]

Like getting banned from Disney and your kids saying childhood ruined.

 

[aladdin2007]

Lazy, lazy marketing. The slogan sounds like cookie-cutter "gotta be hip" corporate slogans that make no sense. The Disney Parks campaigns keep declining and declining in quality and uniqueness and it makes me sad.

This,,,,, however the commercials will make me decide full judgment. If its anything like the hip hop mine train mess lets start cringing now. Hopefully they will return to something truly Disney-ish like they use to do, but....will see.