Right. Development's a broad term though. There's multiple ways to answer this. First, yes, this project was announced way before it would normally be. Iger wanted a splash because of Cameron's involvement, and because it was being talked about at the time they were also talking about the announcement Jim was working on 2 more Avatar movies. Iger also knew that once Jim went to work on the films, he would lose Jim's availability in making announcements. For something like this, you need Cameron in person standing next to you. So, they made the deal that said Disney would be the ones to develop themed attractions based on the Avatar IP with only a broad idea of what those attractions may be. Then Jim went into meetings with WDI and the process began. That process normally takes years, but they expected to fast track. That didn't happen. There was a disconnect between what the theme park guys wanted and knew they had budgeted vs. what Jim wanted. Jim's going to push the envelope and make you figure it out because that's what he would do. There is a group of parks people who do what Jim does well, and that's how we end up with the E-ticket envelope pushing attractions. There's a much larger group of parks people who are less versed in "figuring it out" and would rather build something easy. The former group had to figure it all out based on both sides' ideas, and then sell it on to both Jim and WDW management, and then do it cost-effectively. Not an easy challenge, and it took a while, with many people ready to throw in the towel at various points. That's normal on a project like this in the first place, but when you have a Cameron in the mix and Iger breathing down your neck, you amplify that.
So once they settled on the design and ride systems, they have to engineer it and make sure it works. That's what's going on now. Normal work-flow process for building a theme park attraction:
- Blue sky / Concept
- R&D Development (if a ride system exists, or the concept uses tech that's already in use, this phase shifts down to be concurrent with other phases if needed. Otherwise, have to make sure what is planned works, before going to drawings.)
- Design Development & Schematic (all drawings and mechanical designs are done during this phase)
- Fabrication & Install
- Test & Adjust
- Open & Hand-over
- Final adjustments
Concept finished when Jim turned his focus back to the films around April, I believe. We're now in DD on the architectural side and any design that doesn't involve what is currently being R&D'd. R&D is going concurrently, and will continue through DD/Schematic until they know everything works. This is a bit unusual, but if something doesn't work, they'll go with a plan B and keep to what they want to do in a different way.