For all its real (and perceived) faults, WalMart has put a significant amount of effort into inventory tracking, supply chain management, and predictive and reactionary sales.
1) I have read repeatedly that WalMart orders inventory on a sell-and-replace basis that automatically places an order when a product is scanned at the register. This allows them to keep the stores full but also to see exactly when items sell - which has to give some pretty amazing analytics. Obvious connection is food/beverage and merch sales. Also would let them tie that turkey leg to the plush bought two days later.
OK, your post made me LOL.
Your point is completely valid (all of them, not just the quoted) and astute. However, I just had a giggle thinking about tying the turkey leg to the plush example.
I'm picturing a dad who ate the turkey leg having bad gas that night, grossing out his little kid so he bought them a plush toy the next time they were in a store in the park to make up for "Daddy's smell bad time". And when the kid gets home, proudly showing off the toy and telling everyone how his favorite time at Disney was when Daddy had too much gas, ROFL.
I know, I know...juvenile...but it instantly came to mind.
Perhaps the most amazing aspect of NextGen is that Disney abandoned what they historically do best, brick-and-mortar theme park attractions, for what they historically do worst, digital technology ventures.
Amen. Gosh I like you, LOL. You get it.
Yes. But. Now your game device is linked to a unique identifier. Will that be able to see what other games you play and hense, targeted advertising to you?
That's really completely trivial in this case.
- Your console is already tied to (at least one) unique identifier particularly if you take it online.
- Disney Infinity already has access your system, and any possible reporting of your games, activities, etc. as any other console game (whatever is allowed by the manufacturer of the system to access).
- Each Disney Infinity product/figure/etc. comes (everything except the blind-pack power discs) with a web code to register online, so your Disney Infinity stuff will be usable in the coming PC version and the iPad App (if you don't register them, among other things, that content you have unlocked in the console game will not be available so you cannot edit your Toy Box on the PC or iPad, which is a major game feature)
- Your unique console ID is linked to all this through the Disney Infinity website, which you access with...your DISNEY.COM account.
- Your DISNEY.COM account is already linked to your Resort Account/Information, so Disney could already get this data without involving the Magic Band.
Since your DISNEY.COM account is already linked to your Magic Band, it would serve no purpose because you are just telling it what it already knows (that you own both products, and what their unique identifiers are) should Disney care to know.
It's simply an Easter Egg, a treat since both use the same technology, and reenforcing the marketing goal of Disney Infinity which is to make it the "hub" of your Disney-life. My guess is, lots of Disney products will be coming with web codes should it really take off - buy that new Cars lunchbox? Stick a web code inside, and when you get home and add it you suddenly have a lunch-box accessory in-game, too. The possibilities are rather limitless of how many Disney products it could touch - "Disney Infinity Enhanced!" on even the most innocuous items.
It's also much more fail-prone - people are already buying Magic Bands off of eBay solely to unlock the feature in the game (which just takes one pass of the band, you never need it again, unless they release more stuff). Bands that are either blank, or are connected to other people. So if Disney did want to cross-reference this data, this would be the dumb way to do it - since they already can do that on their end per above without anyone ever having the Magic Band near their game console.
Personally, I have zero privacy concerns with the Magic Band. It's the same way I feel about my TiVo. It records every single press of the remote, it knows when you do a replay (that's how they were able to say that Janet Jackson's Superbowl slip-up was the most replayed moment of the game), it knows what I've been watching, it knows when I've been naughty, it knows when I've been nice...inside the capsule of what I watch on TV.
A Disney vacation is a capsule, and I couldn't care less however Disney tracks me when I am on their property (the only place the Magic Band means anything, aside from this one other Disney product, Infinity). They already tracked us 8 ways to Sunday - you are video recorded hundreds of times a day all over property, credit card transactions were already linked, fastpasses, etc. The list goes on. To be quite honest, the more I think about it - if they are going to do all this tracking, I almost RATHER it be this way than them trying to link up all those various data sources. At least they are getting complete/accurate data now about how many times someone uses a bathroom, or how many times they go on a certain ride or buy a certain food product. At least this way they are able to make informed choices instead of all the guess-work in using all the previous tracking methods in tandem.
I think the privacy concerns are really taking away from the real issue - the fact that the entire system is a huge waste of money compared to what Universal is getting for the same kinda dough as far as guest experience.
"What was your favorite part of your vacation, Sally?"
UNIVERSAL ANSWER
"Well, we went to Hogwarts and then took the magic train to Gringotts, and then met Lisa Simpson in Springfield and went on her ride and then we went on an adventure with the Transformers!"
DISNEY ANSWER
"It was so neat when we got this pretty bracelet - LOOK IT'S PINK! It let us through the gate of the park, and then when we stopped for sodas Daddy just waved his and and didn't have to take his wallet out! Oh and we got our Fastpasses to Splash Mountain way months before...too bad that day it was kinda rainy so people weren't on it anyway so we didn't even end up needing the Fastpass anyway."
That's the real concern here - not the remote possibility that Disney will serve us targeted advertising based on products we already have purchased (which, to be honest, again, since they are gonna give me ads anyway - yeah, I'd rather get ads related to what I am interested in, and not feminine hygiene products or hair removal systems).