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Walt Disney Records' Read-Alongs Now Available on DVD for First Time!

Discussion in 'Animation, Movies, TV' started by mkt, Aug 12, 2002.

  1. mkt

    mkt Awesome Premium Member

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    Walt Disney Records' Read-Alongs Now Available on DVD for First Time!
    Executives from Walt Disney Records and First Book Convened at New York's Children's Museum of Manhattan to Celebrate this Revolutionary Product


    (Newstream) -- Walt Disney Records launched the first DVD Read-Along series on August 6 at the Children's Museum of Manhattan with help from a few special friends. Magical Disney characters Tarzan and Sulley (from Disney/Pixar's Monsters, Inc.) joined Emmy-award-winning actress Finola Hughes; ten-year-old actress Hallie Kate Eisenberg; Damon Whiteside, Executive Director of Marketing, Walt Disney Records; Amy Jarich, Director of Community Development, First Book; and children from The Fort George Family Enrichment Center in celebrating the launch of this new exciting and educational product. After the presentation, the children were able to take pictures with Sulley as well as sample all of the components of the Read-Along DVD with Finola, Hallie and the executives from Disney and First Book.

    "It was great to see the children reading the stories, singing the songs and playing the games offered on the DVD," said Whiteside. "Many of the kids were bi-lingual, and therefore, were able to take advantage of the multi-language aspect of the product. The Children's Museum of Manhattan was a perfect place to announce this innovative and interactive educational product. We loved that once again we could work with our friends at First Book to promote reading and family togetherness."

    At the conclusion of the event, each child was given a book donated by Random House and a Read-Along. Samsung Electronics donated a DVD player to ten Title 1 New York City Public Schools and to two additional schools of Finola's and Hallie's choice. Walt Disney Records supplied DVD Read-Alongs to The Fort George Family Enrichment Center.

    As the leader in innovative Read-Along products, Walt Disney Records introduced the Read-Along more than 40 years ago on records, then cassettes, then in CD format and once again is revolutionizing this category with the DVD. Monsters, Inc., Toy Story 2, Tarzan and The Little Mermaid are the first titles to be released as DVD Read-Alongs.

    This new generation of DVD Read-Along products will feature five different languages, enabling children and their parents to hear and read the story, songs and vocabulary in English, Spanish, French, Italian and German. They will also be playable on multiple platforms, ranging from the TV to the PC plus the PlayStation 2 and Xbox and were released worldwide on August 6, 2002, at the suggested retail price of $14.98 each.

    "The DVD technology enables us to bring the Read-Along experience into the living room where the entire family can enjoy it," said Luigi Calabrese, President, Walt Disney Records Worldwide and Disney Music Publishing. "The addition of multiple languages, vocabulary, music videos and video games creates a compelling combination of entertainment and education that will offer something for everyone in the family and will continue to make reading more fun than ever."

    DVD Read-Along offers over two hours of exciting special features certain to educate and stimulate the entire family. Highlighted special features include the multi-language option that allows the child (and adult!) to toggle back and forth between the five languages, ensuring that children worldwide can experience the movie in their native tongue, while simultaneously being exposed to another language. In addition, the traditional Disney story is on a DVD disc, enabling this learning experience to be shared by the whole family in the comfort of their living room. Other special features allow the users to watch the original music videos, learn basic vocabulary words, play exciting video games and preview what's new from the wonderful world of Disney.

    Walt Disney Records Worldwide is part of The Buena Vista Music Group, the recorded music and music publishing arm of The Walt Disney Company.
     

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