I though the exact same thing whenI started this plan, but it's actually not that bad. I've been doing the nutrition and fitness plan with a trainer for almost 6 months and its pretty much my lifestyle now. I've lost almost 50 lbs of fat and gained 10lbs of lean muscle in that time and don't plan on going back. The high protein and low fat/carbs that are in the eggbeaters and turkey bacon give you a huge energy boost that lasts most of the day. By contrast, I've learned that just a muffin or cereal or another high carb meal with no protein in the morning is the worst thing you can do.
PS. Some of the turkey bacon on the market tastes very good now. Examples are Louis Rich, Oscar Meyer, and Jimmy Dean. Some still tastes like cardboard (Jennie-O).