WDW1974
Well-Known Member
While I'm probably a hardcore fan of Disney, my house has only two Disney items on display. A vintage Fantasyland 20k attraction poster and a very heavy copper lamp of Ariel thematically decorated in a Jules Verne style with a green sea glass shade. Why is that? Quite simply put, the merchandise offered is terrible.
It really depends. Largely, I agree with you. Although I have far more Disney items on display than you do.
But many folks would never know. I have a bacchanalia dancer statue on a marble base on my family room coffee table. It cost $750 originally and was sold in 2004-05 in DCA's Tower Gift shop (ToT exit). It is a beautiful piece and Disney only in where it was sold (and commissioned for).
Today, that shop sells largely tees and crap, including items from Pirates and NBC that have no thematic basis for being there.
Many of the premiere attractions at WDW utterly fail in their merchandise concept and strategy. When getting off of Expedition: Everest, why are we greeted with cheap t-shirts and plush? How is this merchandise in any way reflective and evocative of the highly themed environment around it? Others on here have derided the transformation of Main Street into a strip mall from one end to the other. I agree.
Well, to be fair EE's tees are looking better these days ... and they at least have some books that are about the Himalayas and the creatures that inhabit them.
MK's Main Street does have the look of an outlet mall, especially the entire west side Emporium. All sense of theme and place are tossed out the window there.
Why does the story end when we get off of the ride?
Because the business model changed in the 1990s to one where show didn't matter in merchandise unless it added to the bottom line ... and where every shop had to meet specific profit numbers.
That's why Liberty Square combined three unique shops into one giant Disney Christmas character crapfest.
I'm headed to DLP in a few weeks as part of a larger trip to "The Continent". It will be my first experience of DLP and I'm eager to see how they have executed the merchandise strategy over there.
DLP is great, but I can tell you merchandise is an issue there. It's largely the same character stuff from place to place (you might like it more because it is different than the WDW and DL lines, but that's as far as it goes) ... Frontierland does still actually have some western themed merchandise and Adventureland's selection was better on my last visit. They also do have more things that I am into like postcards and soundtracks/CDs. And they did have some nice non-Disney stuff in the big store in Studio One at DSP.
I'm headed back to DLP early this fall and am anxious to see what's changed in the two years since I was last there.
Oh, and they had a great western merchandise shop in Disney Village ... that was just reimagined ... and in its place is a Starbucks!!!
At least, I know where I can get an overpriced latte now!