People buy merchandise with the gorgeously retro WDW logo. If they don't, Disney is just churning it out to spite us. So, my question is, why not reinstate the logo... officially? Does anyone really love the Walt Disney Home Video (however, serif typeface in this case) non-logo we have? When you think WDW, do you really feel like plastering uninventive corporate letterhead on your wall? Honestly, I'd forgive a lot of things if I signed onto DisneyWorld.com and saw that logo return. But that's extremely nerdy on my part... and would most likely fade. But it would still be fantastic!