With a new sponsorship agreement, Walt Disney World Resort hopes to spread some extra magic to Orlando's hometown college football team, the UCF Knights. Beginning this season, Knight fans will see a little extra pixie dust as Disney becomes the official Theme Park, Water Park, Resort and Cruise...
As a long-time Orlando resident, AP and UCF alumni and season ticket holder, I've been waiting for WDW to finally step up and support the program in its own backyard besides throwing a couple parades.
What I find interesting is the mention of "shared marketing opportunities." I'm expecting a ticket booth at Spectrum stadium similar to the one at Amway for the Magic, but could WDW offer UCF tickets as part of a vacation package? Perhaps offer a larger line of Mickey/UCF dual-branded merch actually in the parks (UCF bookstores has had a few items for a couple years like Lanyards and shirts)? Put pressure on ESPN to feature UCF on TV more (game times and College Game day)?