Voltswagen: A new name for a new era of e-Mobility

wdwmagic

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OK so I thought this was an April 1 come early, but apparently not.

Herndon, VA, March 30, 2021 - V.2 —Today, Volkswagen Group of America, is unveiling the official change of its U.S. brand name from Volkswagen of America to Voltswagen of America.

More than a name change, “Voltswagen” is a public declaration of the company’s future-forward investment in e-mobility. By definition, Volts are the derived units for electric potential between two points. The new name and branding symbolize the highly-charged forward momentum Voltswagen has put in motion, pursuing a goal of moving all people point-to-point with EVs.

“We might be changing out our K for a T, but what we aren't changing is this brand’s commitment to making best-in-class vehicles for drivers and people everywhere,” said Scott Keogh, president and CEO of Voltswagen of America. “The idea of a ‘people’s car’ is the very fabric of our being. We have said, from the beginning of our shift to an electric future, that we will build EVs for the millions, not just millionaires. This name change signifies a nod to our past as the peoples’ car and our firm belief that our future is in being the peoples’ electric car.”

This month, the company welcomes the arrival of ID.4, its first long-range all-electric, zero direct emission SUV, in dealerships across America. As well as being designed to compete with mainstream compact SUVs, the ID.4 is the first product to be sold nationwide that confirms the company’s commitment to sustainable mobility.

That’s been the mission since the larger Volkswagen Group became the first major automaker to support the goals of the Paris Climate Agreement, with an added target of a 30 percent reduction in the company’s carbon footprint by 2025, and net-carbon neutrality by 2050. A resulting commitment to sell one million EVs worldwide by 2025 will see more than 70 electric models launched across the VW group brands by 2029.

With the introduction of the “Drive Bigger” brand platform in 2019, Volkswagen of America, as it was then, communicated a long-term vision of striving for a higher purpose, challenging us all to move beyond self-interest and to consider being part of something bigger. The company further signaled its intentions by becoming one of five brands that signed up in 2019 to California’s proposed fuel economy regulations, which aim to impose stricter CO2 standards in an effort to help combat climate change.
 

MisterPenguin

🐧🐧🐧🐧🐧🐧🐧🐧Fully Pfizered!🐧🐧🐧🐧🐧🐧🐧🐧
Premium Member
OK so I thought this was an April 1 come early, but apparently not.

Herndon, VA, March 30, 2021 - V.2 —Today, Volkswagen Group of America, is unveiling the official change of its U.S. brand name from Volkswagen of America to Voltswagen of America.

More than a name change, “Voltswagen” is a public declaration of the company’s future-forward investment in e-mobility. By definition, Volts are the derived units for electric potential between two points. The new name and branding symbolize the highly-charged forward momentum Voltswagen has put in motion, pursuing a goal of moving all people point-to-point with EVs.

“We might be changing out our K for a T, but what we aren't changing is this brand’s commitment to making best-in-class vehicles for drivers and people everywhere,” said Scott Keogh, president and CEO of Voltswagen of America. “The idea of a ‘people’s car’ is the very fabric of our being. We have said, from the beginning of our shift to an electric future, that we will build EVs for the millions, not just millionaires. This name change signifies a nod to our past as the peoples’ car and our firm belief that our future is in being the peoples’ electric car.”

This month, the company welcomes the arrival of ID.4, its first long-range all-electric, zero direct emission SUV, in dealerships across America. As well as being designed to compete with mainstream compact SUVs, the ID.4 is the first product to be sold nationwide that confirms the company’s commitment to sustainable mobility.

That’s been the mission since the larger Volkswagen Group became the first major automaker to support the goals of the Paris Climate Agreement, with an added target of a 30 percent reduction in the company’s carbon footprint by 2025, and net-carbon neutrality by 2050. A resulting commitment to sell one million EVs worldwide by 2025 will see more than 70 electric models launched across the VW group brands by 2029.

With the introduction of the “Drive Bigger” brand platform in 2019, Volkswagen of America, as it was then, communicated a long-term vision of striving for a higher purpose, challenging us all to move beyond self-interest and to consider being part of something bigger. The company further signaled its intentions by becoming one of five brands that signed up in 2019 to California’s proposed fuel economy regulations, which aim to impose stricter CO2 standards in an effort to help combat climate change.
It was an accidental leak of their April Fool "joke."

Volkswagen U.S. Name Change Was April Fool’s Joke Gone Awry

 

WDWFREAK53

Well-Known Member
As a vintage VW fan, I can't believe how much the company has disappointed its most devout followers.
I was first in line to buy a New Beetle when it came out...couldn't wait! While the car was fine (albeit it ended up being a lemon) to drive, it was just a car. It didn't have that special feel or unique feel that driving a vintage VW had. Why not design it with the engine in the rear? At least that would've made it feel unique. Now they are bringing back the "Bus" in the form of an EV minivan. It starts at like $65K for the short wheelbase. Who are they marketing this for? Like the New Beetle before it, it sort of looks familiar but it's not familiar at all. I don't mind that they are bringing it back as an EV...but why can't you make it sort of accessible to families that might actually use it? The Microbus was an affordable vehicle you could pile a bunch of people into and go for a road trip. I just don't understand it.

VW even brought back the "DUNE" name to evoke memories of a Dune Buggy. Why not just bring it back as an affordable convertible? It doesn't need to be expensive with a bunch of frills. It doesn't need to be a performance car. It could be a mix of a Jeep Wrangler and Beetle. I wouldn't even mind if they made it an EV since most wouldn't be looking to go on a long road trip with it.

If they were smart they'd bring back a rear engine Karmann Ghia. They have the platform. Just use the Audi TT as a starting point and move the engine to the rear.

Here is my current little toy.
 

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