Challenge 1: A Convincing Campaign
Team Magic; @
Sam4D23 @
WED99 @
Matt7187 @
Dreamfinder83 @
Zman-ks –
To start off, I thought it was great that you organized all of your stuff onto your website. It was a nice, unrequested accumulation. I also liked where you came from with the campaign logo (the compass), as it was very symbolic of discovery. However, on the website, I thought some sort of color change should have been made as Disney 2014 almost blended in with the background. Another itch with the logo is that very quote. Disney 2014 isn’t unique to Walt Disney World and could relate to anything Disney. This off message also came through in the video as it featured clips from Paris, Anaheim, and previous attractions (Toontown Fair), thus making it not Walt Disney World specific (what the campaign is for). Other than that, the commercial moved along rather well for a two minute spot and I loved the choice of music, good choice guys. Furthermore, I liked your posters as they were very simple (just like your fantastic slogan), but something just feels off about them. The Partners one specifically just doesn’t fit in to me (the look, not the catchphrase). The testimonial was good and promoted the campaign well but I was definitely hoping you guys would venture out of our little ballpark (members who frequent this sub forum) and hit the big leagues (more constant, long-time posters). Overall, though, you guys did a wonderful job.
Team Fantasy; @
MonorailRed @
englanddg @
Zweiland @
ctxak98 @
pluto13 –
Terrific job, guys, at organizing all your stuff together. Rather than using a webpage you put it all in a video which, to me, flowed better and was easier to take from than a webpage as it left me wanting more (in a good way). Speaking of the video, I thought it was near perfect. It was smart to use it as both the ad and presentation. The commercial was great using the unique home video like the other team, but it was a bit different with the multitude of images used from across the resort. Your custom music added to that and was fantastic. Furthermore, your posters were very simple (like Team Magic’s). However, your posters emphasized the campaign title and resort (unlike your opponents) which was a nice touch (and font). Your slogan really hit the spot, and was a very adaptable one. It is very representative of life itself (everything is an adventure) and portrays the term “live life to the fullest” well. The events with the campaign were a nice touch and I mostly understood them, but it feels like you just abandoned it. I wish you had expanded more on it or else it really is just unnecessary. The website you considered would have great too, and I was disappointed to find you not making. The testimonial was perfect (b/c of the “need to go back” quote mostly).Overall, though, you guys did a very magical and convincing job!
