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News Stars of the new Lion King movie to appear at the Magic Kingdom this weekend

larryz

Can't 'Member Anything
Premium Member
Well, without a sign on the float, nobody will know who they are.
 

ThatMouse

Well-Known Member
I guess if the critic's reviews are anything, they need all the marketing help they can get...
Interesting fact, the distributor (Disney) reduces the marketing when the film tanks in the advanced screenings. They knew weeks ago the box office numbers would be low, so this was probably going to be a bigger event but decided to squeeze them in as grand marshals since they were presumably already booked. (my guess) Edit: after doing some reading it looks like none of these remakes are actually box office failures, so who knows how marketing deals with these movies.
 
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