Say hello to Lucasfilm Games, the new name for Disney's Star Wars video game projects.
Lucasfilm has announced a change for its gaming projects. Going forward, the company's video game ambitions will live under the "Lucasfilm Games" umbrella, Disney announced on the Star Wars website.
This will be the catch-all name that is the "official identity for all gaming titles from Lucasfilm, a name that encompasses the company's rich catalog of video games and its eye toward the future."
You will see the re-branding on Twitter and Facebook, and on those places you can expect to see "breaking news and more directly to fans." There is a new logo as well, which you can see below and in the sizzle reel video that the company released with this announcement.
Don't get too excited, however, as the sizzle reel below does not include any new games or nods to the future, beyond bearing the new logo. Instead, the video showcases some popular Star Wars games such as Star Wars Jedi: Fallen Order, Squadrons, and more.
Lucasfilm does not develop games itself, but the company instead licenses its properties to other developers and publishers, such as EA. This was not always the case, as Lucasfilm was working on Star Wars 1313, an exciting-looking game about a bounty hunter, until the developer was closed. A developer who worked on this game recently reminisced and reflected on the game's cancellation.
Disney was at one point a big name in game development, releasing the Disney Infinity, Epic Mickey, and Split/Second franchises, among others, but has in recent years backed away for internal game development. Disney chairman Bob Iger has acknowledged that Disney's game development track record has been spotty, which is why the company is now pursuing a different strategy where it licenses its games to developers, like EA, to make Star Wars games.
EA hasn't had the best luck with third-person games using the license. Aside from the successful Star Wars Jedi: Fallen Order, it had another game in the works with Uncharted's Amy Hennig at the helm that was canceled.
EA's deal with Disney for Star Wars games reportedly runs for 10 years. Having started in 2013, that would mean it is scheduled to end in 2023, unless it has been extended.