Disney Irish
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News Star Wars: Galaxy's Edge - Historical Construction/Impressions
- Thread starter BrianLo
- Start date
Disney Irish
Premium Member
SSG
Well-Known Member
SWGalaxysEdge
Well-Known Member
The media promotion begins.
The West Coast press junket starts today. It's at Lucasfilm, then Walt Disney Imagineering in Glendale, then at Disneyland. #SWGalaxysEdge #SWGECA
I thought Bob said they weren't gonna do much promotion.
The West Coast press junket starts today. It's at Lucasfilm, then Walt Disney Imagineering in Glendale, then at Disneyland. #SWGalaxysEdge #SWGECA
I thought Bob said they weren't gonna do much promotion.
I would think that applies to advertising buys. Press junkets are to control the message the press gets out. You don't want them reporting inaccuracies.
Disney Irish
Premium Member
When they say not much promotion, they mean commercials specifically advertising the land opening.
chadwpalm
Well-Known Member
- In the Parks
- No
This is Bob's exact quote taken from the transcript:
"And I would say by the way, on the marketing expense side, don't expect much. I'm thinking that
maybe I should just tweet, "it's opening," and that would be enough. I think we're going to end
up with incredibly popular and in-demand product with these two new lands. They are large, they
are beautiful and they're extremely innovative, and they obviously leverage the popularity of the
Star Wars brand. And I think that we're going to have absolutely no problem gaining attention for
them or to them, and it's not going to take much marketing to do that. That's a signal that I just
sent to our parks and resorts people to keep that budget really low."
While I'm sure he's being somewhat facetious about the land promoting itself, which is pretty much true.....there's such a buzz about the lands from blogs, news sources, social media, word of mouth, the fact that it's Star Wars, etc., it seems he's more referring to not needing to spend much on marketing. It doesn't necessarily mean they won't market it.
If they advertise and promote on Disney owned properties, like Lucasfilm, the resorts, ABC, Disney Channel, Disney XD, etc., they won't need to spend large amounts of money. They easily could have had a spot during the Super Bowl, but why spend the money?
Disney Irish
Premium Member
Disney doesn't release those figures.
It depends on when you're specifically asking about and what you consider reasonable.
If you're asking about the first few days, no, I expect 3-6 hour waits. If you're asking about a couple weeks to a month after opening, then it'll be more reasonable, only 3 hour waits.
SWGalaxysEdge
Well-Known Member
After Hours event confirmation at #SWGECA
"The Attire Awakens" as Disney is calling it.
Costume Reveal Celebration
Tuesday 2/26 from 10pm-11:59pm (Pacific)
"The Attire Awakens" as Disney is calling it.
Costume Reveal Celebration
Tuesday 2/26 from 10pm-11:59pm (Pacific)
Well, supposedly everyone keeps renewing to higher tiers due to changes in the program. So the deluxe blockout in the summer could very well end up doing nothing. It would not surprise me to see it crowded every single day until next year sometime.Disney doesn't release those figures.
It depends on when you're specifically asking about and what you consider reasonable.
If you're asking about the first few days, no, I expect 3-6 hour waits. If you're asking about a couple weeks to a month after opening, then it'll be more reasonable, only 3 hour waits.
Just curious but with Star Wars Celebration happening in April, do you guys think there is going to be any kind of panel for it there? I mean if you want to advertise you are opening an entire SWL for hardcore Star Wars geeks there is your captive audience for it.
Disney Irish
Premium Member
To be honest I'm not sure where you get that impression. I don't see any data that indicates that lower APs are upgrading to higher tiers in droves. If this was the case we'd see Disney blocking out the Signature and Signature Plus APs during June as well, and that just didn't happen.
So yes I believe having up to the Deluxe APs blocked will have a significant impact from the AP crowding aspect. However with that said any lower tier that is blocked will just end up buying a daily ticket if they want to go that badly. So again I expect it to be very crowded even if all APs were blocked.
Bottom line if you don't want to wait in 6 hours lines don't go in the first week or two of opening.
Disney Irish
Premium Member
I don't know if they'll have their own panel, but yes I expect there to be a SW:GE presence at Celebration.
Frontierland's Finest
Active Member
I have this gut feeling that ROTR could have two costumes. One Resistance costume for the entrance/pre-show/exit and then a First Order for the loading process of the attraction. Then again you could just have one Resistance costume since the story revolves around getting getting taken hostage by the Resistance.
SWGalaxysEdge
Well-Known Member
Just FYI, the 2nd X-Wing should have been installed today at DL near the IT-S shuttle. (Orange/Black one)
CydonPrax
Member
oh dang I guess the Resistance built a new X-Wing for Poe since his original Orange/Black one was destroyed onboard the Raddus in The Last Jedi
SWGalaxysEdge
Well-Known Member
...well, visitors who don't dissect every frame of film, will associate it with Poe.
Not that I think you dissect every frame, maybe every other frame
