I feel like it is definitely that but not just the rooms... There would need to be a luxury wing to the hotel...an indoor Space Pool and recreation center. People need down time in Space too..It can't be about shooting lasers and light saber play the entire time.....The core issue as I see it is that they compromised on the hotel rooms. They decided everyone would be too busy LARPING and barely be in them. So made them too basic.
Maybe there's a way with stripping back a lot of the role-play stuff it could work as a budget hotel.
The main lobby and atrium needed to be more beautiful, larger, loftier spaces to overcome the perpetual night that the guests find themselves in while in the hotel... If the back story is this was a grand cruising ship, then it should not look like a cargo ship...it should have luxe accommodations...it should be a WOW! the second the shuttle doors open... not ...Oh...ok..... Between the videos we saw of the final product and the reviews, we said no way... A large part of that was based on what we all saw...when the "set" for this Star Wars Hotel is that underwhelming, why would we pay those prices to stay in a windowless box?