Nope, I'm asking you to show your homework. You make all these unsubstantiated claims and now I'm calling you out on it to prove it.
So prove to me with actual proof that Disney has indeed lost Billions in potential earnings on SW. And just like in math class in grade school remember to show your work how you came up with the answer. Because I'm fairly certain you got no way to prove any claim you've made.
At the time of its acquisition the Star Wars franchise was the most profitable movie franchise of all time. Each film, pre-Disney, made untold hundreds of millions in profit.
Disney has had some successes with Star Wars. The Force Awakens was an unquestionable success, and did well for a time moving merchandise. While the two films in that series that followed also made money, they did not share in the merchandise success of the first film. That carries on to today.
Rogue One was great, made a ton of money, but also cost a lot of money. It was a reconfigured risk that worked out in the end. Not sure there’s been a tremendous merch boom from that film.
Solo is an incredibly costly mess. It also didn’t cause a blip merchandising wise.
As far as D+ goes, the Mandalorian is an unquestionable success, both from a viewership and merchandising standpoint. Boba Fett and Ashoka haven’t done as well, and do not get the sense they are moving merch in any meaningful way. Did Obi Wan, Acolyte, and Andor have any meaningful tie in merchandise?
It may seem odd to mention merch here but that has historically been just as successful, if not more so, than the films have been (financially speaking). Put another way, it seems Disney’s been successful merchandising The Force Awakens, The Mandalorian, and the legacy films.
As far as proving the untapped and unrealized billions, that’s very speculative. What is not is that the company inherited what had been, at the time, the most wildly successful movie franchise of all time and has tactically retreated from theatrical releases. It’s like it’s afraid of movie theaters.