Loosing Market share as in the number of different people coming to the parks. Keep in mind attendance figures only measure the number of entries. Disney is becoming more and more limited to a certain demographic. They are going more frequently, due in part to the time share resorts as well as attracting a more local crowd. But I believe that is a limited market and in the long run is going top limit their growth. And while attendance figures are up, it is only recently that they have even recovered, and if they were doing as well as they should have been, they would be even higher.
No one in their right mind says, "Oh, I don't want to go to Disney World because the fast food isn't exotic enough!" If that is a deciding factor, and Disney is losing market share over it (which a couple of people have claimed in this thread, which I find the silliest thing I've ever heard) don't you think they'd do something about it? If people were walking out and saying, "I'll never come back because you don't have Thai Noodles!" that Noodle Station would have been open for more than a semi-regular basis since it has been opened?
I think that you are highlighting, with the Marakesh and Tusker House, is that what is considered "exotic" for Disney is still rather quite mundane for many people, and thus becomes a minor element of their visit. While the typical Disney fan may not go out to many adventurous restaurants, in almost every city you can find at least one decent Middle Eastern restaurant, a few good asian restaurants, an Indian restaurant, and some kind of South American, even if it is only a buffet. The fact that Disney has to "Americanize" these tastes somehow seem incongruous to me. It has become too conservative and sheltered.
Is fast food supposed to be a MAJOR element of someone's visit? I think you misjudge why people to go to WDW. People go for rides, shows, and attractions. And those people that want more exotic meals have AN ENTIRE HALF OF A THEME PARK devoted to them over at World Showcase.
Have you ever been to Boma at Animal Kingdom Lodge? Brown Derby at MGM? Check out the menus there if you'd like some variety. For people that want more complex food choices and wish to pay for it, there are many options at WDW.
What you miss is that the food needs to be "conservative", as you call it, at fast food eateries. Most families (not FANS, but families) that go to WDW and spend $50 on a counter service meal aren't going to choose a bowl of noodles in the hot Florida sun. Not to mention that noodles are pure carbs, which happen to be one of the least popular food groups at the moment - especially to base an entire meal on them.
When you are touring a theme park and hurrying to eat in between adventures, most people aren't going to try something "new", especially at the prices at WDW. They want comfort food, and something they know they will like. This is why things like Noodle Station don't work well at the Magic Kingdom. How many kids do you know who salivate over Thai noodles?
I am surprised that so many DIsney fans are not into trying more ethnic eateries. I would think the idea of new foods and restaurants appealing.
You are making a brash generalization there. Again, however, it's not about "fans", but about Disney's park guests. "Fans" are people like us who come to message boards and such. Most other people don't give a single thought as to the variety of fast food when planning a trip to Disney.
It's about timing. When people are a captive audience paying higher-than-they-are-used-to prices for food, they are touring a theme park in hot weather with families in tow, a hot spicy cup of Thai noodles is obviously not going to be the first choice for most of them. Now, maybe if they were trying out some place at home on their lunchbreak from work it would be a different story, but they aren't. They are hot, tired, and in a hurry to get back to the fun while satisfying their hunger. A hot cup of noodles doesn't really do that for a lot of people as an entire meal.
Most people want easy, non-complex, fast food for those meals. That's why the Noodle Station is not open from dawn until dusk at WDW. If people actually ate there, it would have been. While on a blustery cold New York City day people might try such a place, in the heat of Florida when they're running around doing ride after ride, not so much. If they had added a noodle station to a booth, say, at Cosmic Ray's, it may have done better. But I really don't think that many entire families get excited about hot spicy noodles, not to mention the most prevalent trend in health and diet right now is LESS carbs, not making an entire meal out of them.
I'll be surprised to hear if the Noodle Station actually returns to business after free dining and this promotion is over; my guess is it will return next year with a new theme. I guess Disney will have to take whatever great loss befalls it because of all these people you think will cease going to WDW because the fast food at the Magic Kingdom isn't diverse enough. And the other 99.99999% of us will have to continue enjoying the magic without the cup'o'carbs station.
:wave:
AEfx