I will agree they made a horrible deal with NFL but the polls, surveys, and information points to many cutting off ESPN. There are many factors invlved but ESPN is dragging down the entire corporation. The bleeding will continue for awhile. As for Star Wars-it was not money wisely spent and it has many stock holders disappointed in the decisions made about the unnecessary social engineering agenda of Star Wars. Disney is a massive company and they will always make money but Iger is on egg shells with the political stuff.