The Nielsen Company’s ability to innovate around new technology, new analytics, and even new business models will be critical to our future success in serving clients. That’s why I’m excited to share that today we launched a first-of-its-kind iPad application, developed with Disney/ABC, for the premiere of ABC’s new primetime drama, “My Generation.” Built on Nielsen’s new Media-Sync Platform, which allows mobile applications to automatically detect and synchronize with TV programming using Nielsen’s proprietary audio watermarks, ABC’s My Generation Sync iPad app will enhance the experience of watching “My Generation” by providing synchronized interactive content and social media functionality on the iPad.
Now available in the Apple iTunes App Store in advance of the September 23<sup>rd</sup> premiere of the show, the app allows fans of the new ABC series to unlock content and features, as well as connect in real-time with other viewers of the program through social networks. The Media-Sync Platform was born out of Nielsen’s investment in leading-edge audience measurement technologies and we believe it paves the way to fundamentally change the way consumers interact with TV programs and advertisements. At a time when consumers are more sophisticated than ever – and our network and advertiser clients are looking for ways to deepen engagement with their audiences – this is another example of Nielsen’s ability to not only deliver the best, most comprehensive audience research services, but also to open up our technology and offer exciting new ways to connect viewers with content.
We expect to make Media-Sync available industry wide next year in coordination with the rollout of our next generation Nielsen watermarks.
You can learn more and watch a video demonstrating the app on http://abc.go.com/shows/my-generation/ipad. I encourage those of you with an iPad to download the app and try it yourself!
