And DVC often locks in return guests for years to come. If you talk with a lot of DVC owners (myself included, you go far more often. We tend to drop less money since we often return so often and we aren't the "dream vacation we saved for years" crowd that Dis really loves but we keep coming, spending more on new experiences since we aren't spending it on lodging. And DVC is designed to run at nearly 100% capacity. You can't enter WDW without spending some money and locking in owners is a smart business.There's an immediate return on DVC that shows up in the Parks and Resorts segment of the balance sheet. They've setup a system of 50 year leases that needs a new pool of rooms every few years to maintain a certain income stream. It's almost a necessity from a business perspective to continue to build DVC.