Not picking on you, but I think this highlights the issue. Disney has not made clear whether these are fans, employees, consultants, etc. (Even high information fans cannot figure it out.) The casual guest just associates all content as being "Disney." Not everyone has a problem with this approach but some do.
I do.
Obviously.
Disney's strategy with social media has been beyond bizarre ... I won't point out that yet again they held two events recently in O-Town for Wreck-It-Ralph and a free meal at BoG and the particpants were largely O-Town social media whores, which means regular fans are getting shoved aside for these BRAND ADVOCATES.
Some folks like my good pal flynnibus (nah, we aren't really!) see nothing wrong at all in Disney's approach and that's fine. But I do and will continue to pick out things that I feel should be discussed in the comunity.