The year is 2007, and the newly coined “Disney Parks” are celebrating the Year of a Million Dreams. Part of this campaign involved numerous “magical moments” that would be surprised upon guests throughout the day; anything from fast passes and ice creams to merchandise and castle suite stays.
Magical Moments, at least officially internally, was the name given to planned events or happenings that would take place to add a bit of extra pizzazz to the guest experience. Think like the opening ceremony at World of Disney each morning, or the family of the day at 50s Prime Time. In contrast “Take 5’s” were unplanned, spontaneous moments between Cast and Guests, like taking a moment to point out some hidden mickeys or hand out stickers. (The idea being the Cast Member took 5 minutes to make someone feel special).
Fast forward to the 2020s. At some point "magical moments" started being called "pixie dusting". This was guest driven, there was no official internal name change. Now add social media. People posting online began to talk about being pixie dusted, referencing anything from a room upgrade, front of line access, free amenity etc.
On top of that, guests wanted to get in on it themselves. Now people are bringing their own gifts and trinkets to pass out/hide around so they themselves can pixie dusted each other. See below:
Enter: plastic junk. People are now stocking up before trips on all the landfill core Disney items possibly imaginable. Taping them to doors, leaving around resorts, even hiding them in theme parks.
While window decorating at resorts has been a tradition for many years, areas are now becoming littered with items being left out and about as “pixie dust”. Not only can people find it distracting from the carefully maintained areas, it now has guests wandering and poking around areas that they sometimes shouldn’t be, looking for items being left around by fellow visitors.
It’s also created an issue in which people think if an item isn’t bolted down then it’s free game. Many posts have been seen on social media where a stroller or other item left outside a hotel room door has disappeared, likely because someone else thought it was there for the taking.
What started out as cast member driven activity has now taken off on its own, thanks mostly to social media, into a large scale fan lead, world of its own. So what’s your thoughts? Is this a fun new tradition? Or a fan made activity that is getting out of hand? Or somewhere in between?
Magical Moments, at least officially internally, was the name given to planned events or happenings that would take place to add a bit of extra pizzazz to the guest experience. Think like the opening ceremony at World of Disney each morning, or the family of the day at 50s Prime Time. In contrast “Take 5’s” were unplanned, spontaneous moments between Cast and Guests, like taking a moment to point out some hidden mickeys or hand out stickers. (The idea being the Cast Member took 5 minutes to make someone feel special).
Fast forward to the 2020s. At some point "magical moments" started being called "pixie dusting". This was guest driven, there was no official internal name change. Now add social media. People posting online began to talk about being pixie dusted, referencing anything from a room upgrade, front of line access, free amenity etc.
On top of that, guests wanted to get in on it themselves. Now people are bringing their own gifts and trinkets to pass out/hide around so they themselves can pixie dusted each other. See below:
Enter: plastic junk. People are now stocking up before trips on all the landfill core Disney items possibly imaginable. Taping them to doors, leaving around resorts, even hiding them in theme parks.
While window decorating at resorts has been a tradition for many years, areas are now becoming littered with items being left out and about as “pixie dust”. Not only can people find it distracting from the carefully maintained areas, it now has guests wandering and poking around areas that they sometimes shouldn’t be, looking for items being left around by fellow visitors.
It’s also created an issue in which people think if an item isn’t bolted down then it’s free game. Many posts have been seen on social media where a stroller or other item left outside a hotel room door has disappeared, likely because someone else thought it was there for the taking.
What started out as cast member driven activity has now taken off on its own, thanks mostly to social media, into a large scale fan lead, world of its own. So what’s your thoughts? Is this a fun new tradition? Or a fan made activity that is getting out of hand? Or somewhere in between?