If not Eisner, then who???
Make no mistake, Mr. Eisner is the single reason why Disney is such a powerhouse today. When Eisner became the CEO back in 1984, Disney had fallen on hard times. Eisner was able to enlist the help of the billionaire Bass brothers (super big Disney stockholders) and pack the Disney board of directors with a bunch of "yes" men. Eisner is without doubt, the best CEO in the entertainment business. As for Mr. Pressler, the only real mistake he made was to overexpose the Disney Stores and Disney products. Disney products (movies, toys, watches, art, etc.) used to have a certain exclusivity in that they were high in quality, price and limited in number. Now a days, you can't swing a dead cat over your head at your local mall or Walmart without knocking a few Disney products off the shelves. Disney (in their wisdom) recognizes the problem and they are taking positive steps to correct the situation. Less profitable Disney Stores are closing and Disney merchandise licensing is scaling back from the likes of Walmart, Kmart, Cosco, Sears. Rather than just pontificate, I"ll give you a concrete example. Back in December, my wife and I were on holiday in WDW. We went to DTD one night and stopped at the "World of Disney" store. My wife saw this animated Mickey Mouse lamp. Mickey moves and talks (8 phrases) as the lamp is turned on or off. The asking price was $85.00. My wife wanted it but I told her we needed to shop around and see if we could find a better price. Last week we got our new "Disney" catalog from the Disney Store (spring preview 2002) and we again saw the animated Mickey lamp listed in the catalog for $85.00. The next day we visited our local Disney Store and once again saw the same lamp for...you guessed it...$85.00. We left the Disney Store and walked through the mall. We went into a Spencer Gift's store and found the SAME Mickey lamp for $30.00! So, in short, that's the problem with the mouse now. "Hey, who turned out the....oh, I did!"