Originally posted by Fantasia Fan
Certainly a spellchecker wouldn't hurt your posts. It pains one to read messages that aren't spellchecked.
Back to the important subject though, is it necessarily a case of parents taking kids to see the movie multiple times? You're already shelling out a princely sum of money to take your kid(s) to see this movie once. There comes the fact that it will be released on video and DVD at some point. I believe the cutoff age for kids prices is around 12. If there is any group that can drive repeat business for a movie it is teenagers. The success of the movie Titanic will certainly show that. Teenagers are very likely to see a movie more than once. I will agree that there are many numerous cases of parents taking their kids to see a movie a couple of times but I also feel that a lot of money can be generated by word of mouth to people who haven't seen it. That would be a figure I would like to see more often in box office reports, the type of ticket bought as opposed to the dollar amount.
Word of mouth sustained Shrek for its long run and the low dropoff for Monsters, Inc. seems to indicate that word of mouth is very good for it as well. Know the target audience that will go to see the movie and work on getting those who may not have known about it.