Ten years ago, the land directly west of WDW property was completely rural and barren. Now it's a sea of subdivisions and they just keep adding more. There's sort of a need for this Target but there's also a Target and big shopping complex just like this directly two miles south. The entire Orlando area is oversaturated with these big shopping complexes and I kind of wish this project was not happening. Though I suppose they did sit on it for a long time.