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News Disneyland Magic Key (new Annual Pass program - Dream and Believe Key Sold Out)

waltography

Well-Known Member
Poking around the app now that I'm a Magic Key Holder Charter Member (what an awful name) and there are some Magic Key additions already because I'm sure we're all dying to know what you can get after a one-time payment of $1399:

  • We get a key banner to the right of where it says "Hello [Name]!" to denote our AP status; not quite the same as having a physical pass, but okay I guess.
  • There's a new Magic Key portal section for key holders in the app: I'm not sure if it appears only to key holders or not, but the language seems to suggest so. EDIT: checked with my sibling who hasn't added their pass yet and it does appear to everyone.
  • In this section there's a welcome video from Ken Potrock highlighting the "extensive consumer research" they did to develop Magic Key, which—what? What consumer research did you do to arrive to a slightly worse AP?
  • More details on the Magic Key Terrace, which opened today and is walk-up only. It's the exact same menu as the Legacy Passholder Terrace, which was fine.
  • The "launch experience" is a seating lounge in the Starcade which we've heard about before. Open 9/1 through 10/30, 12-6pm.
  • There is a Mr. Toad-themed PhotoPass Magic Shot past the castle. Digital download is free.
  • There is a Hocus Pocus-themed photo op during Oogie Boogie Bash; I'm hoping it's with face characters because they took stills from the Hocus Pocus show at WDW.
  • There's some "Audioscapes" that are essentially full HQ soundtracks for rides like Soarin' or soundtrack mixes for rides like RSR.
 
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aaronml

Well-Known Member
To anyone that purchased a MagicKey and used it: did they give you a paper ticket when you scanned it for the first time at the turnstile (like they do for normal tickets bought online)?
 

Stevek

Well-Known Member
So who decided to get a Magic Key?

My wife and I decided late last night to go ahead and get the Imagine Key. We both have flexibility to take a day off and 2-3 visits and it's basically paid for. Have our first reservation for 9/15. Low risk investment, we'll see how things go on this first visit.

Both of my daughters decided to get them as well...but thankfully I'm not paying for theirs.
 

Tamandua

Well-Known Member
So who decided to get a Magic Key?

My wife and I decided late last night to go ahead and get the Imagine Key. We both have flexibility to take a day off and 2-3 visits and it's basically paid for. Have our first reservation for 9/15. Low risk investment, we'll see how things go on this first visit.

Both of my daughters decided to get them as well...but thankfully I'm not paying for theirs.
It's starting to feel inevitable that covid restrictions/shutdowns are going to muck this up. It's too uncertain a time to be dropping that kind of money for our family when there's no way of knowing what we're ultimately getting. In normal times we'd absolutely buy them. Right now it feels too risky.
 

flynnibus

Premium Member
I was an AP for 7 years before the up until last year and can’t recall one “passhole” moment. I think the issue is way overblown. I think people are looking for a reason to be mad with APs because they re annoyed with them being there clogging up the park. Or things like camping out for Fireworks hours in advance. While that can be annoying especially if you re on a once in a lifetime trip that doesn’t make those people entitled.

How often did you do the merch releases or other AP-specific events?
 

Stevek

Well-Known Member
I was an AP for 7 years before the up until last year and can’t recall one “passhole” moment. I think the issue is way overblown. I think people are looking for a reason to be mad with APs because they re annoyed with them being there clogging up the park. Or things like camping out for Fireworks hours in advance. While that can be annoying especially if you re on a once in a lifetime trip that doesn’t make those people entitled.
During the 12 years we had an AP, I saw some questionable behavior for sure. My comment was more based on what I've heard frequently over the years from CMs. Could very well be over-blown. Will be interesting to see how this new version plays out now that I've joined the ranks again.
 

Tamandua

Well-Known Member
Screenshot_20210826-141552_Disneyland.jpg

2:15 pm

I wonder if it will go back to being packed in the evenings.
 

mickEblu

Well-Known Member
View attachment 582788
2:15 pm

I wonder if it will go back to being packed in the evenings.

Well it’s only one day into the new AP program. Oh I forgot, they re not APs! Well we’re only 1 day into the New discount program ( that doesn’t resemble the old AP program at all 😉) so I don’t think we can really make any judgment on crowd levels for at least few weeks. Also school just started everywhere and it’s hot as hell.
 

Tamandua

Well-Known Member
Well it’s only one day into the new AP program. Oh I forgot, they re not APs! Well we’re only 1 day into the New discount program, that doesn’t resemble the old AP program at all 😉) so I don’t think we can really make any judgment on crowd levels for at least few weeks. Also school just started everywhere and it’s hot as hell.
Yeah... But if you believe the prevailing narrative, Disney parks have been dead because everyone has been waiting for APs (and not because of cutbacks or covid restrictions). So I figured we'd see the flood gates open immediately. This weekend will be telling for sure.
 

mickEblu

Well-Known Member
Yeah... But if you believe the prevailing narrative, Disney parks have been dead because everyone has been waiting for APs (and not because of cutbacks or covid restrictions). So I figured we'd see the flood gates open immediately. This weekend will be telling for sure.

Not saying those things haven’t been contributing to the lack of crowds. Just think it’s too soon to make any real judgment call for the reasons I mentioned. You also have to give enough time for people to buy the passes too.
 

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