Has anyone, even once, ever said "you know what would make Disney's web site better -- an AI chatbot"? I very seriously doubt it. These companies keep pushing and pushing and pushing this stuff, and people are almost universally rejecting it. So much so that companies like Microsoft have had to reverse course and remove some of the AI prompts from places where they had originally inserted them.
I know AI is going to be with us and is going to be a part of our lives now; no question. However, I am really hopeful like we have with other emerging technologies where the bubble is going to burst to the extent that it becomes just an ordinary thing that is used where it is needed and not shoved into every conceivable space regardless of what the customers actually want.
I know lots of people are concerned about AI in the filmmaking world, but thinking about Disney, I am actually way more concerned about the ways they are going to try to shove it into the parks, the apps, and the customer service.