Disney switches to Hasbro for it's Princess toy merchandise

[flynnibus]

http://money.cnn.com/2014/09/25/news/hasbro-frozen-disney/index.html

Hasbro (HAS) announced this week that it will get the rights to manufacture Disney(DIS)'s Frozen dolls along with the rest of the Disney Princess franchise. The deal will end a nearly 20-year-old partnership between the entertainment giant and rival toy-maker, and current rights holder, Mattel.

The financial terms of the agreement were not disclosed. The princesses bring in more than $4 billion a year for Disney mainly through shows and licensing.

Interesting since people were talking about Disney and Hasbro earlier in the summer...

 

[Sudcaro- Sudcaro]

Hope they won't make them uglier... I usually prefer Mattel's dolls to Hasbro's.

 

[FutureCEO]

Dreamworks and Hasbro are reportedly in the works to merge