Disney is ranked as the most intimate brand among millennials

K

KentB3

Well-Known Member
fox_198 said:
That doesn't really surprise me. I can speak first hand to this because I have always felt like Disney was there for me. Whether it's through animation or the parks, the Disney brand always feels very close
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It doesn't surprise me either. Millennials grew up during the 1990's, which has been called the "Disney Decade" (though this period could slip into the late 80's as well). This was a time period of hugely successful animated feature films, starting with Who Framed Roger Rabbit (technically a Disney release, though under the Touchstone label); and continuing with The Little Mermaid, Beauty and the Beast, Aladdin, and The Lion KIng; then followed by moderately successful movies such as Pocahontas, The Hunchback of Notre Dame, Hercules, Mulan, and Tarzan. The Disney Decade also was a period of huge growth in the theme parks, when Walt Disney World added two theme parks, two water parks, and numerous resort hotels. A second theme park for Disneyland Resort was planned as well, called WestCOT, which sadly fell through, and California Adventure was later built on its site.
 
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